Marketing Communications Specialist

Marketing Communications Specialist – Talent & Engagement

Role Purpose

Own and execute marketing communications that strengthen talent attraction, engagement and awareness across recruitment programs, campus hiring, talent communities, professional forums, conferences and other talent-focused initiatives. The role will translate business and talent requirements into compelling, audience-specific communication across digital, social, campus and event channels.

Key Responsibilities

1. Recruitment & Talent Communications

• Develop compelling communication for job postings, hiring campaigns, talent pools and recruitment initiatives.
• Create campaign messaging for niche and high-volume talent segments.
• Develop emailers, social posts, digital creatives, landing-page content and recruitment collateral.
• Ensure consistent employer and talent proposition across all recruitment touchpoints.

2. Campus & Early-Career Communication

• Create communication for campus hiring, university partnerships, career fairs and student engagement programs.
• Develop presentations, brochures, posters, social content and event communication targeted at students and young professionals.
• Build campaigns that position the organization as an attractive destination for emerging talent.

3. Forums, Seminars & Conferences

• Own communication for talent forums, leadership seminars, industry conferences, webinars and roundtables.
• Develop event themes, invitations, speaker profiles, agendas, promotional content and post-event communication.
• Support thought-leadership communication around recruitment, talent, AI, gig workforce, workforce transformation and related services.

4. Talent Engagement & Community Building

• Create communication journeys to attract, activate, engage and retain talent communities.
• Develop newsletters, engagement campaigns, announcements and reactivation campaigns.
• Partner with recruitment and talent teams to improve response and participation rates.

5. Content & Storytelling

• Convert complex talent and business initiatives into simple, compelling stories and communication.
• Develop case studies, success stories, employee/talent stories, thought-leadership articles and campaign narratives.
• Maintain a consistent tone, messaging architecture and brand identity across channels.

6. Campaign Management

• Plan and execute integrated communication campaigns across:
• LinkedIn and social media
• Email and messaging platforms
• Career/campus platforms
• Internal talent communities
• Events and conferences
• Digital and physical collateral
• Track campaign performance and continuously improve messaging based on engagement data.