Marketing Communications Manager

Strategic Content & Narrative Building

• Develop and manage a cohesive content architecture aligned to brand, business priorities, and audience segments
• Drive consistency in tone, voice, and messaging across all communication touchpoints

Thought Leadership & Executive Communication

• Craft high-impact thought leadership articles, industry perspectives, and leadership narratives
• Support executive communication including keynote scripts, opinion pieces, and strategic messaging
• Develop PowerPoint presentations for the leadership team, ensuring clarity of narrative, strong storytelling flow, and premium visual alignment

Product & Brand Communication

• Develop best-in-class product content across formats:
• Brochures, leaflets, and product collaterals
• Product launch communication and campaigns
• Website and digital product narratives
• Write scripts for product films, explainer videos, and brand campaigns

Content Strategy, Briefing & Visual Ideation

• Create structured content briefs for campaigns, product marketing, and digital initiatives
• Provide clear visual briefs and graphical direction to designers/visualisers, covering:
• Layout intent and content hierarchy
• Key visual metaphors and creative direction
• Imagery style, iconography, and infographic approach
• Typography and visual tone aligned to brand standards
• Lead conceptual ideation of graphical output, ensuring:
• Content and design are fully integrated, not sequential
• Complex information is translated into intuitive visual formats (infographics, diagrams, storytelling layouts)
• Outputs meet global benchmarks in clarity, sophistication, and recall
• Translate business and marketing objectives into compelling creative territories and visual narratives, not just written copy

Digital & Social Content Excellence

• Create platform-optimized, insight-driven social media content
• Guide visual direction for social assets to ensure thumb-stopping, brand-consistent creatives
• Collaborate cross-functionally to ensure content drives engagement and brand recall

Public Relations & External Messaging

• Draft press releases, media communications, and corporate announcements
• Build credible customer narratives including testimonials, case studies, and success stories
• Guide editorial visual treatment for external communication to maintain authority and credibility

Internal Communication

• Develop clear, aligned, and engaging internal communication to reinforce culture and strategic priorities
• Provide direction on visual simplification for internal content to improve clarity and engagement