Marketing & Communications Manager (Cluster Role)

Key Responsibilities

• Develops a PR programme for the hotel based on its marketing goals. target specific markets and develop

the PR strategies to reach these markets

• Develops media contacts, plans press conferences and other press activities. Acts as hotels liaison with

media to promote good publicity and counteract bad publicity.

• Develops and organizes promotional activities, coordinates with departments concerned; invites VIPs and

media to promotional activities; prepares and issues press releases

• Establishes sales leads from the study of magazines, newspapers and form personal contacts; coordinates

sales leads with Banqueting and Sales Department.

• Disseminates corporate press releases to appropriate local trade and consumer media

• Establishes a programme for sending promotional news to trade publications on a regular basis releases

covering special events, promotions, etc.

• Prepares promotional press releases on personalities among guests and team members of the hotel and on

newsworthy events in the hotel

• Provides information to other departments on activities within and outside the hotel which may be useful

when dealing with guests

• Accepts clients and media complaints, requests, and inquiries and coordinates handling with departments

concerned

• Coordinates all activities with the Sales team.

• Maintains good PR by extending personalized service to VIPs. e.g. following up on reservations for VIPs,

assisting in greeting VIPs and groups upon their arrival, sending welcome letter to VIP guests

• Coordinates guest lists and invitations for VIP receptions, luncheons, dinners, etc.

• Maintains clipping files pertaining to the hotel based on daily perusal of the media and provides same to Unit

Head, other departments, other hotels, corporate marcom, as appropriate

• Maintains mailing list/contact file

• Maintains hotel photo file

• Liaises with Human Resource Manager on matters affecting corporate image

• Develop hotel gifts and giveaways

• Builds profile within local market place through attendance at various events and local market place

• Co-ordinates hotel photography when required

• Monitors awareness of competitor activities and use information when developing strategies

• Plans and coordinates sponsorship activities