Marketing & Communication Manager

Role & responsibilities

Marketing Strategy & Brand Management

• Develop and execute integrated marketing strategies aligned with business objectives.
• Strengthen and maintain Makino's brand positioning across all channels.
• Plan and manage product launch campaigns, promotional activities, and customer engagement programs.
• Monitor market trends, customer needs, and competitor activities.

Corporate Communications

• Create and manage internal and external communication plans.
• Develop press releases, newsletters, company announcements, and leadership communication.
• Ensure consistency in messaging and corporate branding.
• Coordinate communication during events, exhibitions, and customer programs.

Digital Marketing

• Manage company website, social media platforms, and digital campaigns.
• Drive lead generation through SEO, SEM, email marketing, and content marketing.
• Monitor digital analytics and optimize campaign performance.
• Create engaging content including blogs, videos, case studies, and customer success stories.

Event & Stakeholder Management

• Plan and execute trade shows, product demonstrations, customer events, and industry exhibitions.
• Collaborate with Sales, Product Management, HR, and Leadership teams for marketing initiatives.
• Manage relationships with advertising agencies, media partners, and vendors.

Preferred candidate profile

• MBA/Postgraduate Degree in Marketing, Communications, Branding, or related field.
• 8-12 years of experience in Marketing and Corporate Communications.
• Strong experience in B2B Marketing, Industrial Marketing, Manufacturing, Engineering, Automotive, Aerospace, or capital equipment industries preferred.
• Excellent written and verbal communication skills.
• Experience in digital marketing tools, CRM platforms, and marketing analytics.
• Strong stakeholder management and project management capabilities.
• Creative thinking combined with analytical decision-making skills.