Marketing Campaign Specialist - B2B Marketing

Marketing Campaign Specialist at Nexsales

Location: Dadar/Wadala

Days: Mon-Fri

Time: 11 AM-8 PM

The Opportunity

Nexsales is strengthening its internal marketing engine as it increases its focus on sales and growth.

As a Marketing Campaign Specialist, you will take ownership of how Nexsales shows up in the market - across positioning, content, campaigns, ABM, customer marketing and sales enablement.

You will get the opportunity to build, test and improve marketing programs from the ground up, working closely with sales and leadership to turn customer insights into campaigns that create awareness, engagement and pipeline.

What You will Do

1. Marketing, Content & Campaigns:

- Build Nexsales market presence through positioning, content, thought leadership and campaigns.

- Create and execute campaigns across LinkedIn, email, content and other relevant channels.

2. ABM & Net-New Demand:

- Build targeted marketing programs for strategic accounts using account intelligence and personalized messaging.

- Coordinate with sales on targeted account outreach.

- Test new demand-generation ideas and improve them based on market response and conversion data.

3. Customer Marketing & Sales Enablement:

- Build programs that drive customer engagement, expansion, advocacy, referrals and re-engagement.

- Equip sales with stronger messaging, content, proof points and insights for prospect and customer conversations.

4. Experimentation & Marketing Technology:

- Turn customer problems and buying triggers into hypotheses, campaigns and experiments.

- Measure results and turn them into actionable learnings.

- Use CRM, intent, automation and AI tools to improve targeting, quality and speed.

What We are Looking For

- MBA in Marketing

- 2+ years of hands-on marketing experience; quality of experience matters more than tenure.

- Strong judgment around content, messaging and campaigns.

- Good understanding of B2B marketing, ABM, demand generation and customer marketing.

- Comfortable testing ideas, analysing performance and iterating quickly.

- Working knowledge of CRM, intent, marketing automation and AI tools.

- High ownership and commercial thinking.

- Comfortable working in ambiguous environments and figuring things out without waiting for a playbook.