Marketing & Business Development Manager

Marketing & Business Development Manager

Company: Aakash Fertility Centre & Hospital

Location: Chennai

Employment Type: Full Time, On Site

Department: Marketing & Business Development

Reporting To: CEO

Compensation: Up to 80,000 per month fixed, plus performance based monthly incentive

About the Role

Aakash Fertility Centre & Hospital is looking for a Marketing & Business Development Manager to lead patient acquisition and marketing across digital, offline, referral and community channels.

This is not a pure digital marketing role.

We are looking for a commercially driven marketing professional who can build multiple sources of patient enquiries, manage a team, allocate marketing budgets intelligently and consistently convert marketing activity into paid consultations.

The primary business objective is to build towards 300 valid paid consultations per month.

A valid paid consultation means 1,000 has been collected from the patient and the appointment is recorded in the hospital system.

Key Responsibilities

Marketing & Patient Acquisition

Develop and execute monthly and quarterly marketing plans aligned with hospital business objectives.

Build and manage multiple patient acquisition channels including: Digital marketing, Offline marketing, Community programmes, Referral networks, Doctor and clinic partnerships, Apartment programmes, Temple area kiosks, Local partnerships, Auto branding, Flyers and other field marketing initiatives, Database and relationship-based opportunities

Monitor channel performance and continuously identify new sources of patient acquisition.

Business Development

Build local referral and partnership networks with doctors, clinics, scan centres, community organisations and other relevant stakeholders.

Identify and develop opportunities for strategic local partnerships.

Develop and manage offline acquisition initiatives across Chennai.

Work with field teams to build sustainable sources of patient enquiries.

Team Management

Lead and manage the marketing and patient acquisition team.

The team includes digital marketing, content, tele calling and field marketing resources.

Set clear targets and responsibilities for team members.

Conduct regular performance reviews.

Identify bottlenecks and ensure timely corrective action.

Build a culture of accountability and execution.

Campaign & Budget Management

Plan marketing campaigns across digital and offline channels.

Manage and optimise the marketing budget based on performance.

Recommend budget allocation across channels.

Track spending, lead generation and cost per paid consultation.

Reallocate resources towards better performing opportunities.

Monitor the impact of increasing digital advertising costs and develop alternative acquisition channels when required.

Lead Management & Conversion

Work closely with the tele calling and CRM team to ensure timely follow up of leads.

Monitor the movement of leads from enquiry to paid consultation.

Track: Lead volume, Lead quality, Contact rate, Conversion rate, Paid consultations, Cost per lead, Cost per paid consultation, Channel wise performance

Identify and fix leakages in the patient acquisition funnel.

Marketing System Management

Run the existing Aakash marketing system and ensure disciplined execution.

Maintain campaign calendars, reporting systems, CRM processes and review mechanisms.

Use data to identify what is working, what is not working and what needs to change.

Continuously improve the system based on evidence and market response.

Key Performance Indicators

The primary performance measure is: 300 valid paid consultations per month.

Other important performance measures include: Lead generation and lead quality, Lead to paid consultation conversion, Cost per paid consultation, Performance of individual, acquisition channels, Growth of offline acquisition, Referral and partnership development
Team productivity, Marketing budget efficiency, CRM and reporting discipline

Performance based monthly incentive will be linked to measurable business outcomes.

Candidate Profile

We are looking for a person with strong marketing, business development and people management capability.

The ideal candidate should have:

5 to 8 years of relevant experience in marketing, business development, patient acquisition, consumer services or a related function.

Proven experience generating leads and converting them into measurable business outcomes.

Experience managing a team and getting work done through people.

Strong understanding of digital marketing, including Meta and Google Ads.

Strong understanding of offline marketing and field-based business development.

Experience in building partnerships, referral networks or community-based acquisition channels is highly desirable.

Experience managing agencies, vendors and internal teams.

Good understanding of marketing budgets, lead economics and performance metrics.

Strong analytical and problem-solving ability.

Good communication and execution skills.

Fluency in Tamil and English is preferred.

Healthcare, hospital or fertility marketing experience will be an advantage.

Who Should Apply?

This role is suitable for a marketing professional who thinks beyond advertising platforms.

Someone who sees a business problem and finds multiple ways to solve it.

Someone who can manage digital channels and build offline channels.

Someone who can analyse numbers and manage people.

Someone who can create a plan and make the team execute it.

Who Should Not Apply?

This role is not intended for a candidate whose experience is limited primarily to: Running Meta Ads. Running Google Ads. Social media management. Content creation. Campaign execution without team management. Lead generation without ownership of conversion.

The position requires management, business development and results ownership, not simply individual execution.

What We Offer

A significant leadership opportunity in the marketing and business development function of a growing fertility and healthcare organisation.

The opportunity to build multiple patient acquisition channels, manage a multidisciplinary team and directly influence measurable business outcomes.

Fixed compensation up to 80,000 per month + performance based monthly incentive.

Keywords

Marketing Manager | Business Development Manager | Healthcare Marketing | Fertility Marketing | Hospital Marketing | Patient Acquisition | Lead Generation | Digital Marketing | Offline Marketing | Performance Marketing | Team Management | Business Development | Referral Marketing | Community Marketing | Marketing Strategy | Patient Conversion | Chennai