Marketing/Business Analytics Role - IIM/ISB/MDI/FMS

Key Responsibilities:

- Develop monthly sales and marketing plans across Top, Middle, and Bottom Funnel initiatives.

- Track performance against targets and identify gaps, trends, and improvement areas.

- Build and maintain MIS, dashboards, reports, and performance metrics for leadership.

- Analyse marketing campaigns across digital, social media, email, and traditional channels.

- Provide actionable insights to improve customer acquisition, conversion, and marketing ROI.

- Partner with Sales and Marketing leadership to define and track annual, quarterly, monthly, and weekly goals.

- Conduct regular business and performance reviews and highlight key action areas.

- Build predictive models for lead generation, lead scoring, funnel conversion, and customer segmentation.

- Perform funnel analysis and identify opportunities to improve conversion at every stage.

- Work with Engineering and Product teams to ensure the right data is captured, stored, and made accessible.

- Automate manual reporting and data processes to improve efficiency.

- Define data structures and analytical frameworks for Marketing and Sales teams.

- Provide recommendations for optimizing marketing spend and improving ROI.

- Prepare and present comprehensive Business Insights and MIS reports to senior management.

- Identify new business opportunities and process improvements through data analysis.

- Handle ad-hoc research, analysis, and reporting requirements from management.

Required Skills & Qualifications:

- Bachelor's degree in Computer Science, Statistics, Mathematics, Engineering, or a related field from a Tier-1 institute.

- 3 - 5 years of experience in Marketing Analytics, Business Analytics, Data Analytics, Consulting, or consumer-facing businesses.

- Experience in a consumer-tech startup, e-commerce, analytics, or consulting environment preferred.

- Strong proficiency in SQL, Tableau, MS Excel, and Google Sheets automation.

- Experience working with Google Analytics, Google Ads/AdWords, Meta Ads, and marketing automation platforms.

- Strong knowledge of SQL programming and relational database concepts.

- Experience in data analysis, trend analysis, comparison reporting, and funnel modelling.

- Strong understanding of marketing performance, customer acquisition, conversion funnels, and ROI analysis.

- Excellent analytical, statistical, and problem-solving skills.

- Strong communication and stakeholder-management skills, including the ability to present insights to senior management.

- Ability to work independently and manage multiple priorities in a fast-paced environment.

- Strong attention to detail, ownership mindset, and a "get it done" attitude.

Preferred Experience:

- Experience in e-commerce, consumer technology, D2C, or renewable-energy businesses.

- Experience building predictive models and data-driven marketing strategies.

- Experience working with large datasets and designing analytical dashboards.

- Experience automating reporting and manual business processes.