Marketing & Brand Specialist
EngiNeo Solutions · Gurugram · onsite · Posted 50d ago
About a minute. You'll make an account on the way through.
About this role
We are seeking a highly driven, hands-on, and commercially aware Marketing and Brand Specialist to build Engineo's brand across AI, SaaS, data, enterprise technology, consulting, and engineering services. This is a senior individual-contributor role working directly with the founder and a marketing and brand advisor to translate capabilities, customer experiences, technology partnerships, and founder insights into a differentiated market presence. The role owns execution across content, founder-led brand building, digital presence, partnership marketing, sales enablement, market intelligence, and analytics. The candidate should independently move from research, think, write, create, publish, and measure and improve, while using AI to materially increase productivity.
The core responsibilities for the job include the following:
Brand and Founder Positioning:
- Build and maintain differentiated engine positioning across AI, SaaS, Data, Consulting, and Engineering Services.
- Translate complex technology into clear business narratives and thought leadership.
- Work with the founder to convert ideas, experiences, and opinions into LinkedIn posts, articles, videos, interviews, and presentations.
- Maintain brand consistency across the website, LinkedIn, partner, and other digital channels.
Content and Digital Marketing:
- Own the monthly content calendar and content pipeline across the website, LinkedIn, articles, case studies, solution briefs, newsletters, employer platforms, and events.
- Repurpose core content across formats/channels; coordinate designers, video, SEO, and other specialists.
- Maintain quality, factual accuracy, brand voice, and performance tracking.
Partnership and Sales Enablement:
- Create joint partner campaigns, announcements, solution pages, case studies, webinars, and thought leadership.
- Develop solution briefs, capability decks, industry propositions, customer stories, and partner/sales collateral.
- Work with sales and partnerships to identify content gaps and support commercially relevant opportunities.
Market Intelligence and Demand Creation:
- Track AI, SaaS, cloud, data, ERP, and technology-services markets, competitors, and emerging narratives.
- Convert relevant insights into content, campaigns, and recommendations.
- Track inbound interest and provide concise market intelligence to the founder and advisor.
Marketing Productivity and AI Leverage:
- Build AI-assisted workflows for research, content creation, repurposing, analytics, and automation.
- Turn one founder/customer/partner conversation into multiple quality assets.
- Build reusable prompts, templates, and workflows, and coordinate external resources efficiently.
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