{"@context":"https://schema.org","@type":"JobPosting","title":"Marketing & Brand Development","description":"

Role & responsibilities

Spearhead brand development by defining and evolving brand strategy, guidelines, tone of voice, and visual identity across all touchpoints including digital, in-store, and packaging.
Lead design and packaging initiatives, ensuring innovative, cost-effective solutions that reflect brand values, comply with regulations, and optimize for QSR supply chains and consumer appeal.
Collaborate with cross-functional teams (operations, product development, sales) to integrate branding into menu launches, promotions, and store experiences while monitoring brand health metrics.

Preferred candidate profile

Experience in QSR-specific branding challenges like limited menu space, high-volume packaging, and franchise consistency.
Proficiency in brand analytics tools, trend forecasting, and stakeholder management for scalable brand ecosystems.
Expertise in campaign development, content creation, social media management, email marketing, and performance analytics to drive customer acquisition and retention.
Strong project management abilities, including timeline adherence, vendor negotiation, and A/B testing for optimized results.
Analytical mindset for market research, competitor analysis, and KPI tracking (e.g., CAC, CLV, engagement rates) in fast-paced QSR environments.
3+ years in marketing and branding at QSR or consumer-facing food brands, demonstrating success in full brand overhauls or launches.
Bachelor's in Marketing, Design, or Business; MBA preferred; strong understanding of QSR consumer behaviour, and digital marketing.

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