Marketing Automation Specialist

Job Summary

Reporting To: Regional Marketing Operations Lead (North America); Shift: US (6:30 pm - 3:30 am IST) (India).

About Russell Investments, Mumbai: Russell Investments is a leading outsourced financial partner and global investment solutions firm providing a wide range of investment capabilities to institutional investors, financial intermediaries, and individual investors around the world. Building on a 90-year legacy of continuous innovation to deliver exceptional value to clients, Russell Investments works every day to improve the financial security of its clients. Headquartered in Seattle, Washington in the United States, Russell Investments has offices around the world, including London, New York, Toronto, Sydney, Tokyo, Shanghai, and Mumbai.

Joining our Mumbai office means becoming part of a globally connected team where associates collaborate across functions, geographies, and time zones to support the work of a globally recognized asset management firm. Based in Goregaon (East), you will have the opportunity to work alongside colleagues around the world, contribute to meaningful initiatives, and build your career in a collaborative and inclusive environment. The Mumbai office operates with varying shifts to support collaboration across global time zones.

As a Digital Production Specialist you will be responsible for creating, executing, and maintaining our web and email campaigns. Your primary focus will be on ensuring the quality and effectiveness of these digital communication channels, aiming to provide a seamless user experience that aligns with our brand guidelines.

Qualifications

• A bachelors degree in Web Development, Digital Marketing or a related field.
• Minimum of 4 - 6 years of experience in web and email production or similar role.
• Proficient in web development languages, including HTML, CSS, and JavaScript.
• Experience with email marketing tools, such as Eloqua or Marketo.
• Experience with Content Management Systems, such as Sitecore or Adobe Experience Manager.
• Knowledge of SEO and accessibility best practices.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong problem-solving skills, attention to detail, and a commitment to delivering high-quality work.
• Excellent communication skills and the ability to work collaboratively with a team.

Responsibilities

• Design and execute email and web production projects as directed by members of the Global Marketing team, meeting specified deadlines and quality standards.
• Collaborate with internal teams to gather requirements, create content, and implement web and email campaigns.
• Utilize HTML, CSS, JavaScript, and email marketing tools to develop responsive designs that work across multiple platforms.
• Test and troubleshoot issues across multiple web and email platforms, ensuring compatibility and optimal performance.
• Implement SEO best practices and analyze web traffic and engagement metrics to enhance web and email content.
• Ensure all web and email content aligns with company brand/UX guidelines and meets accessibility standards.
• Monitor the effectiveness of web and email campaigns, making data-driven recommendations for improvements.
• Stay current with the latest trends and best practices in web and email production.

Core Values

• Strong interpersonal, oral, and written communication and collaboration skills with all levels of management.
• Strong organizational skills including the ability to adapt to shifting priorities and meet frequent deadlines.
• Demonstrates a proactive approach to problem-solving with strong judgment and decision-making capability.
• Highly resourceful and collaborative team-player, with the ability to also be independently effective and exude initiative and a sense of urgency.
• Exemplifies our customer-focused, action-oriented, results-driven culture.
• Forward-looking thinker, who actively seeks opportunities, has a desire for continuous learning, and proposes solutions.
• Ability to act with discretion and maintain complete confidentiality.
• Dedicated to the firm s values of non-negotiable integrity, valuing our people, exceeding client expectations, and embracing intellectual curiosity and rigor.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.