Marketing Automation Specialist

Roles & Responsibilities:

• Plan, execute, and monitor email and WhatsApp campaigns using platforms such as MoEngage, WebEngage, Netcore, Gupshup, or similar tools.
• Manage audience segmentation, campaign scheduling, automated workflows, and performance tracking.
• Monitor email deliverability, including inbox placement, bounce rates, spam complaints, and domain reputation using Google Postmaster Tools.
• Maintain email authentication protocols, including DKIM, SPF, and DMARC.
• Analyse customer engagement flows, identify drop-off points, and implement improvements to reduce drop-offs and increase conversions.
• Track campaign performance, conduct A/B testing, and generate reports to optimise campaign effectiveness.
• Use Excel and Power BI for data analysis, dashboard creation, and campaign performance reporting

Desired Candidate Profile

• Hands-on experience with campaign execution and customer engagement platforms.
• Experience with HTML email templates and strong proficiency in Excel.
• Practical knowledge of email deliverability, DKIM, SPF, DMARC, and Google Postmaster Tools.
• Understanding of campaign analytics, A/B testing, and customer journey optimisation.
• Experience with Power BI, dashboard reporting, and data visualisation is an added advantage.