Marketing Automation Specialist

Marketing Automation Specialist | HubSpot

Location: Ahmedabad, Gujarat
Experience: 7-8 Years
Employment Type: Full-Time

We are looking for a hands-on Marketing Automation Specialist to drive lead generation, customer engagement, and marketing operations through automation. The ideal candidate will have experience building automated workflows, executing email campaigns, managing audience segmentation, and optimizing the customer journey using platforms such as HubSpot, Mailchimp, ActiveCampaign, Constant Contact, or similar tools.

If you're passionate about data-driven marketing, campaign optimization, and creating personalized customer experiences at scale, we'd love to connect with you.

Key Responsibilities:

Marketing Automation & Platform Management

• Configure, manage, and optimize marketing automation platforms.
• Integrate marketing automation tools with websites, CRM systems, forms, and social media channels.
• Create and maintain automated workflows that support lead generation, lead nurturing, and customer retention initiatives.

Email Marketing & Campaign Execution

• Create, deploy, monitor, and optimize email marketing campaigns.
• Develop audience segmentation strategies using static and dynamic lists.
• Manage list hygiene, database standardization, unsubscribe management, and data integrity.
• Ensure campaigns follow email marketing best practices and compliance requirements.

Lead Nurturing & Lead Management

• Design and execute targeted lead nurturing journeys across multiple touchpoints.
• Create and optimize lead scoring models to improve lead qualification and sales readiness.
• Work closely with Sales and Marketing teams to improve lead conversion rates.

Landing Pages, Forms & A/B Testing

• Create landing pages, forms, and conversion-focused campaign assets.
• Conduct A/B testing on email campaigns, landing pages, subject lines, CTAs, and workflows.
• Analyze results and implement improvements to maximize engagement and conversions.

Campaign Strategy & Collaboration

• Collaborate with Marketing, Design, Content, and Production teams to develop campaign assets.
• Create clear and actionable creative briefs for marketing campaigns and website projects.
• Understand client objectives and continuously improve customer experiences across all digital touchpoints.

Reporting & Analytics

• Track campaign performance and generate actionable insights.
• Monitor key metrics such as:
• Email Open Rate
• Click-Through Rate (CTR)
• Conversion Rate
• Lead-to-MQL Conversion
• Marketing Database Health
• Campaign ROI

Must-Have Skills

• 7-8 years of experience in Marketing Automation, Marketing Operations.
• Hands-on experience with at least one platform:
• HubSpot
• Mailchimp
• ActiveCampaign
• Constant Contact
• Marketo
• Pardot
• Similar Marketing Automation Tools
• Email Campaign Management
• Lead Nurturing Workflows
• Audience Segmentation & Dynamic List Creation
• Landing Page & Form Creation
• Lead Scoring
• Campaign Analytics & Reporting
• A/B Testing & Conversion Optimization

Good-to-Have Skills

• CRM Integration (HubSpot CRM, Salesforce, Zoho CRM, etc.)
• Basic HTML/CSS for Email Templates
• API Integrations or Zapier Automation
• HubSpot or Marketing Automation Certifications
• B2B Marketing Experience
  
  Why Join Us?
• Opportunity to work on high-impact digital marketing initiatives.
• Exposure to modern marketing automation technologies.
• Collaborative and growth-oriented work environment.
• Opportunity to influence marketing strategy through data and automation.