Marketing Automation Executive

ROLE : MARKETING AUTOMATION

* Assist in planning and executing marketing automation campaigns across email, SMS, WhatsApp, and web push notifications.

* Support bulk campaigns, ad-hoc communications, and customer engagement initiatives.

* Implement basic drip campaigns and automated workflows.

* Manage and maintain marketing automation tools such as Mailchimp, HubSpot, or similar platforms.

* Upload, segment, and manage contact databases.

* Create and manage customer segments based on behavior, demographics, and engagement.

* Track and analyze key campaign metrics such as open rates, CTR, and conversions.

* Conduct A/B testing to optimize campaign effectiveness.

* Work closely with content and design teams to create effective email and message creatives.Role & responsibilities

Preferred candidate profile

immediate joiner or within 15 days are preferred