Marketing Associate

Location: The Gurukulam School, Lucknow

Job Summary:

Drive school marketing initiatives to enhance brand awareness, increase student admissions, strengthen community engagement, and establish the schools presence in the local market through effective offline marketing strategies.

Key Responsibilities:

• Plan and execute ATL and BTL marketing activities to promote the school and increase its visibility.
• Conduct market visits to identify admission opportunities and explore new catchment areas.
• Build relationships with parents, schools, preschools, coaching centers, and local communities.
• Plan and execute admission campaigns, promotional activities, events, fairs, and educational seminars.
• Organize school visits, parent engagement activities, open houses, and community outreach programs.
• Generate admission leads through local marketing initiatives and maintain follow-ups to support conversions.
• Coordinate outdoor advertising, pamphlet distribution, banners, hoardings, and other promotional activities.
• Conduct competitor analysis and identify opportunities to improve the schools positioning in the local market.
• Collaborate with the admissions team to achieve enrollment targets.
• Monitor marketing campaign performance, lead generation, and admission conversion metrics.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2–5 years of experience in school marketing, education marketing, or offline marketing.
• Hands-on experience in ATL and BTL marketing activities, preferably in the school education sector.
• Understanding of student admissions, parent engagement, and local market outreach.
• Experience in organizing school events, admission drives, promotional campaigns, and community engagement activities.
• Strong communication, negotiation, interpersonal, and relationship-building skills.
• Ability to generate leads and support student enrollment targets.
• Good planning, coordination, and execution skills.
• Willingness to travel locally and conduct regular field visits across Lucknow.