Marketing Associate

Role & responsibilities

About the Role

We are looking for an energetic and result-oriented BTL Manager to plan and execute on-ground marketing activities that generate quality leads and support sales growth.

The candidate will be responsible for managing field marketing campaigns, promotional activities, events, lead-generation drives and BTL teams across the assigned territory.

Key Responsibilities

• Plan and execute BTL marketing campaigns and on-ground promotional activities.
• Identify high-potential locations for customer acquisition and lead generation.
• Conduct activities at malls, residential societies, corporate parks, events, exhibitions, hotels and other high-footfall locations.
• Manage promotional events, kiosks, stalls, activations and customer engagement campaigns.
• Generate quality leads through various offline marketing activities.
• Manage and guide BTL executives/promoters and ensure achievement of daily targets.
• Allocate locations and responsibilities to the field team.
• Monitor team performance, attendance, productivity and lead quality.
• Coordinate with the Sales team for effective lead follow-up and conversion.
• Track campaign performance, lead generation and conversion metrics.
• Maintain daily activity reports and campaign MIS.
• Coordinate with vendors, event agencies and other external partners when required.
• Ensure proper usage of marketing materials and campaign branding.
• Conduct competitor and market activity analysis.
• Suggest new locations, campaigns and ideas to improve lead generation.
• Ensure all activities are conducted according to company policies and brand guidelines.

Candidate Requirements

• Graduate preferred.
• 26 years of experience in BTL Marketing, Field Marketing, Activation, Events, Direct Sales or Lead Generation.
• Experience managing field teams will be an advantage.
• Strong communication and interpersonal skills.
• Good leadership and team-management abilities.
• Strong planning and execution skills.
• Comfortable with extensive field work and local travel.
• Target-oriented and highly energetic.
• Good knowledge of local markets and customer acquisition channels.
• Basic knowledge of Excel, Google Sheets and CRM applications.