Marketing Associate

Your mission at Sistema.bio

Reporting to the Marketing & Communication Manager, the Marketing Associate will support the implementation of plans and initiatives relating to the brand, channel partners, and customers in order to drive brand equity. He/She will actively contribute to market research activities, generating valuable insights to inform organizational strategies. Working in a fast-paced and dynamic environment, the Marketing Associate will provide coordination and administrative support for various marketing initiatives.

You'll be in charge of:

• Supporting and implementing promotional strategies tailored for partners
• Ensuring initiatives align with budgets and maintain consistency in marketing support
• Collaborating with the Designer and Content Writer on digital marketing and social media campaigns
• Updating the prospective partners list
• Managing the library and repositories
• Identifying and managing agencies for research and marketing services, ensuring cost efficiency
• Handling merchandising end-to-end, from vendor identification to distribution, ensuring quality and timely delivery
• Executing strategies within the assigned budget for maximum effectiveness
• Owning planning, execution, and analysis of social media campaigns and content calendars on Facebook and Instagram
• Coordinating post scheduling, creative approvals, and timely publishing for consistent brand presence
• Tracking and analyzing campaign metrics (reach, engagement, follower growth) to optimize content strategy
• Collaborating with internal teams to ensure consistent brand representation across touchpoints
• Upholding brand guidelines, standards, and messaging in all communication materials
• Conducting regular audits for brand consistency across channels
• Acting as a liaison between new Business Development, Partnerships, and Sales to align brand messaging
• Identifying and evaluating farmer- and partner-focused events aligned with brand objectives
• Coordinating participation and on-ground execution for maximum visibility and engagement
• Providing regular reports on key performance metrics and campaign effectiveness
• Analyzing market trends and competitor activities to inform brand strategy
• Gathering insights and creating impact reports for projects

More about YOU:

Education:

Graduate/MBA in Marketing

Key Experiences & Skills:

• Minimum 18+ months of experience in the consumer products, agri, or dairy sector
• Experience in product, B2B, and/or channel/partner marketing
• Hands-on experience managing social media platforms (Facebook, Instagram), including content planning, scheduling, and performance analysis
• Experience working with vendors/agencies on merchandising and branding sourcing, execution, and distribution
• Comfortable working cross-functionally with other team leads to gain the knowledge needed to inform initiatives
• Strong internal and external communication skills
• Inclination to leverage technology as a tool across all marketing strategies and offerings