Marketing Associate

Job Summary

Position : Marketing Associate

Location: Harvest International School, Kodathi Campus, Bengaluru

Employment Type: Full-time

Role Overview Harvest International School is looking for a Marketing Associate to support end-to-end execution of on-ground and offline marketing initiatives, working closely with the Marketing Head to drive admissions and brand visibility across campuses.

Responsibilities

• Plan and execute BTL (Below-The-Line) activities including school roadshows, exhibitions, community outreach, and local area marketing
• Drive Apartment Activations - coordinate with RWAs/facility managers, set up stalls/kiosks, manage on-ground teams, and track lead generation from residential communities
• Coordinate corporate tie-ups and partnership activations for brand visibility
• Support planning and execution of school events (open houses, admission fairs, MindFrame-type flagship events) - logistics, vendor coordination, and on-ground supervision
• Liaise with external vendors and agencies (print, signage, branding collateral, event setups) to ensure timely and quality delivery
• Track and report activation performance - footfalls, leads generated, conversion feed into admissions
• Assist in creating and distributing marketing collaterals (flyers, banners, standees) for offline campaigns
• Manage local marketing budgets and vendor invoicing/documentation
• Support digital/social media team with content for on-ground activity coverage when required
• Maintain a calendar of BTL activities aligned with the admissions cycle and campus-specific goals

Requirements

• 2-4 years of experience in BTL marketing, field marketing, or on-ground activations (education, real estate, FMCG, or retail background preferred)
• Prior experience with apartment/community activations strongly preferred
• Strong vendor management and negotiation skills
• Willingness to travel across Bangalore campuses and activation sites regularly
• Proficiency in MS Office/Google Workspace; basic reporting skills
• Excellent coordination, on-ground execution, and communication skills
• Two-wheeler/own transport preferred for site visits

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.