Marketing Associate

As Marketing Associate - Marketing Operations & Brand, you will play a critical role in ensuring that all on-ground marketing activities, campaigns, and customer touchpoints are executed in line with the brands vision, business expectations, storytelling, and experience standards, while supporting lead generation and walk-ins.

Key Responsibilities

1. Campaign Execution & Consumer Experience Readiness

Assist in implementing monthly marketing plans across ATL, BTL, Digital & PR.

Track campaign performance & ROI; prepare weekly/monthly reports for management.

Support new project launches with site branding, collaterals, show-flat readiness and on-ground coordination ensuring brand guidelines, tone and messaging consistency.

Ensure site experience readiness and reflect brand promise bridging gap between brand promise & actual delivery. Ensure site branding is not just installed but tells a cohesive brand story.

Validate all creatives (site, digital, print) for brand alignment before deployment.

2. Market Intelligence & Consumer Insights

Consolidate market intelligence by tracking competition, assisting in customer surveys, and gathering local market knowledge.

Go beyond insights and derive human truths and emotional triggers. Build consumer personas & decision drivers.

Capture on-ground customer feedback, objections, and emotional triggers.

Share insights that help refine brand communication and positioning.

Track competition moves and recommend business opportunities to increase market share.

3. Events, Activations & Customer Engagement

Ensure events are executed as immersive brand experiences, not just

logistics.

Maintain quality of Branding, Customer interaction & Experience flow

Coordinate with external agencies/vendors to manage events, expos, workshops and online activities.

Assist in customer engagement programs to drive walk-ins and brand connect.

Support PR/media coordination and ensure smooth execution of on-ground events.

4. Supporting Sales Enablement

Prepare collaterals, presentations, and informational kits to assist sales teams.

Support customer journey activities to convert walk-ins into active leads.

All sales collaterals reflect Correct brand positioning, project marketing & clear storytelling

Support sales teams in communicating brand value, not just price/product.

Ensure timely servicing of internal requests related to marketing and sales support.

5. Vendor & Budget Coordination

Engage with vendors, partners, and agencies for on-time deliverables.

Assist in cost control by coordinating rates, invoice processing, and vendor payments.

Build strong vendor relationships to ensure smooth execution.

6. Review Management & Reporting

Maintain the monthly marketing calendar and track deliverables against timelines.

Prepare campaign review documents, dashboards, and presentations for management reviews.

Provide accurate and timely reports on campaign effectiveness.

Key Attributes Required

• Energetic, detail-oriented, and execution-focused.
• Strong coordination skills across teams & vendors.
• Analytical skills with knowledge of Excel/PowerPoint for reporting.
• Willingness to work on-site and handle on-ground activations.
• Passion for marketing and eagerness to grow in real estate domain.

Qualifications

Graduate in Marketing/Management (MBA preferred but not mandatory).

4 to 8 years experience in Marketing, preferably in Real Estate or related industries.

Exposure to campaign execution, event coordination or site branding is a plus.