Marketing Associate

We are looking for a Marketing Associate who will be responsible for Email & WhatsApp Marketing

Drive lead nurturing and customer retention through targeted email and WhatsApp campaigns, marketing automation, and website journey optimization.

Email & WhatsApp Marketing:

• Plan and execute email and WhatsApp campaigns to nurture leads and drive enrollments.
• Develop automated workflows based on user behavior and segmentation.
• Optimize subject lines, CTAs, and content to enhance open rates, CTRs, and conversions.
• Conduct A/B testing to improve messaging, timing, and engagement.

Customer Nurturing & Retention:

• Develop lead nurturing strategies for prospective parents at different stages of the funnel.
• Implement drip campaigns to convert leads into enrollments.
• Collaborate with the admissions team for seamless lead handover and follow-ups.
• Improve parent engagement and retention through personalized communication.

Website Journey Mapping & Optimization:

• Analyze and optimize the customer journey across KLAYs website to improve conversions.
• Identify drop-off points and work with the UX/UI and development team to enhance user experience.
• Create landing pages optimized for lead capture and engagement.
• Ensure website forms, CTAs, and lead generation elements are user-friendly and high-converting.

Marketing Automation & CRM:

• Use marketing automation tools (Marketing Cloud, HubSpot, MoEngage, or similar) to manage workflows.
• Ensure nurturing campaigns are data-driven and continuously optimized.
• Maintain and update the CRM database to enhance targeting and personalization.

Performance Tracking & Insights:

• Monitor key KPIs (open rates, CTRs, response rates, website drop-offs, and conversions).
• Analyze data to refine and improve campaign performance.
• Prepare weekly and monthly reports on nurturing channel effectiveness.

Key Requirements:

• 2-4 years of experience in email marketing, WhatsApp marketing, customer nurturing, and website optimization.
• Experience with email marketing tools (Mailchimp, HubSpot, SendGrid, etc.) and WhatsApp automation platforms.
• Understanding of customer segmentation, lead nurturing, marketing automation, and website journey mapping.
• Strong copywriting skills for concise, engaging, and conversion-driven messaging.
• Proficiency in A/B testing, data analysis, and performance tracking.
• Prior experience in education, edtech, or service-based industries is a plus.