Marketing Associate - CRM and Lifecycle

WHAT YOU'LL DO:

• Customer Journey Ownership - Map and manage the full customer lifecycle across email, Whatsapp, SMS, and related channels driving top-of-mind awareness, re-engagement, and conversion.

• Content & Creative Execution - Write CRM copy and brief the design team to bring campaigns to life, end-to-end.

• Platform & Vendor Management - Work with product teams and the CRM vendor to improve tooling, unlock new features, and keep journeys running smoothly.

• Performance Optimization - Track campaign and funnel metrics, identify what's working, and continuously refine journeys to improve engagement and conversion.

WE'RE LOOKING FOR SOMEONE WHO HAS:

• Customer-first thinking - You start with what the customer needs and feels, not just what needs to be executed.

• Full-funnel mindset - You think beyond single campaigns to how awareness, engagement, and conversion connect across the journey.

• Hands-on CRM experience - You've worked with CRM/marketing automation tools (e.g. WebEngage, MoEngage, CleverTap, or similar) to build and run customer journeys.

• Data-driven approach - You use performance metrics like open rate, CTR, and conversion to guide decisions.