Marketing Associate/Campaign Manager (Immediate Joiner)

Were looking for a Marketing Associate to support and scale marketing communications pillars with structure, speed, and attention to detail. This role will work closely with the marketing team to execute campaigns, manage platforms, track performance, support lead generation, and ensure that Saxon AI’s communication remains consistent, credible, and business-focused across every digital touchpoint.

About the role:

The role will be built around four core marketing pillars:

1. Enterprise Email Marketing: Managing email campaigns, databases, segmentation, templates, workflows, and reporting through HubSpot or similar enterprise-level email marketing platforms.

2. LinkedIn Ads/Organic strategy: Support and manage LinkedIn marketing across both paid and organic channels, including campaign setup, audience targeting, sponsored posts, lead generation campaigns, organic content planning, post scheduling, community engagement, budget tracking, and performance reporting through LinkedIn Campaign Manager and platform analytics.

3. Google Ads: Supporting search campaigns, keyword planning, ad copy coordination, campaign hygiene, tracking, and basic performance optimization.

4. Event Co-ordination: Plan and support the execution of marketing events, ensuring seamless coordination and alignment with overall marketing objectives.

A strong candidate must have:

• 2–3 years of agency experience in digital marketing, campaign execution, or marketing operations.
• Hands-on experience with enterprise email marketing tools such as HubSpot, Marketo, or similar platforms.
• Working knowledge of LinkedIn Ads, including campaign setup, audience targeting, budget tracking, and performance reporting.
• Working knowledge of Google Ads, including search campaigns, keyword planning, ad copy coordination, and basic optimization.
• Proficiency in overseeing operational logistics for B2B event execution, from planning through to on-site management.
• Understanding of B2B marketing, lead generation, and campaign funnels
• Ability to coordinate with design, content, sales, and leadership teams for campaign execution
• Basic understanding of website updates, landing pages, forms, UTMs, and lead capture flows
• Familiarity with Google Analytics, Google Search Console, and campaign reporting dashboards
• Strong written communication skills with attention to detail
• Ability to manage multiple tasks in a fast-paced environment
• Interest in AI, technology, SaaS, or enterprise marketing is preferred

Roles and responsibilities:

• Support execution of digital marketing campaigns across email, LinkedIn, Google Ads, website, and social media.
• Set up and manage email campaigns using HubSpot or similar enterprise-level email marketing platforms.
• Coordinate email databases, segmentation, campaign lists, templates, workflows, and performance reports.
• Set up and monitor LinkedIn Ads campaigns, including sponsored posts, lead generation campaigns, and audience targeting.
• Co-ordinate for events, webinars, podcast shoots etc.
• Support Google Ads execution, including campaign setup, keyword coordination, ad copy updates, and performance tracking.
• Work with the content and design teams to create campaign assets, landing pages, emailers, social posts, and ad creatives.
• Ensure all campaign links are properly tagged with UTMs and tracked across platforms
• Monitor campaign performance and prepare basic reports on impressions, clicks, CTR, leads, CPL, conversions, and engagement
• Support website updates, landing page coordination, form checks, and lead routing.
• Maintain campaign calendars, content trackers, and marketing execution sheets.
• Assist in competitor tracking, campaign research, and industry trend monitoring.
• Ensure brand consistency across all marketing communications.
• Support events, webinars, newsletters, and internal marketing initiatives as required

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