Marketing Assistant

Company Description BETA is a dynamic, product-based software company focused on engineering high-performance digital solutions. The organization designs, builds, and launches a suite of proprietary software products that serve both individual users and large enterprises. Its portfolio ranges from intuitive consumer applications to scalable, robust platforms that streamline complex business workflows. Guided by technical excellence and human-centric design, BETA prioritizes immediate value and exceptional user experiences. The company is committed to delivering powerful, secure, and accessible software for a wide range of customers.
Role Description The Marketing Assistant role at BETA is a full-time, on-site position based in Tiruvallur. The Marketing Assistant will support day-to-day marketing operations, including conducting market research, assisting with sales and marketing campaigns, and helping maintain customer relationships. Responsibilities include preparing marketing materials, coordinating with sales and customer service teams, updating databases and reports, and supporting promotional activities and events. The role also involves monitoring marketing performance metrics, gathering customer feedback, and collaborating with internal stakeholders to ensure consistent messaging across channels. This position requires strong organizational skills and the ability to work in a fast-paced, collaborative environment.
Qualifications

• Candidates should possess strong Communication skills, including clear verbal and written communication and effective interpersonal abilities.
• Candidates should possess Market Research skills, including data collection, analysis, and interpretation of market trends and customer insights.
• Candidates should possess Customer Service skills, including handling inquiries, resolving issues professionally, and maintaining positive client relationships.
• Candidates should possess Sales and Sales & Marketing skills, including supporting lead generation, coordinating campaigns, and assisting with sales presentations.
• Candidates should ideally have basic knowledge of digital marketing tools and platforms, such as social media, email marketing, and CRM systems.
• Candidates should demonstrate strong organizational and time-management abilities, with attention to detail and accuracy in documentation and reporting.
• A relevant diploma or bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Ability to work on-site in Tiruvallur, collaborate with cross-functional teams, and adapt to evolving business needs.