Marketing Assistant

Job Summary

Assist in planning and executing digital marketing campaigns across various platforms. Support the creation and scheduling of content for websites, blogs, emails, and social media. Conduct market research to identify trends, competitor activities, and consumer behavior insights. Manage and update content on the company website using WordPress. Help optimize website and content for SEO to improve online visibility. Engage with audiences on social media platforms and help grow community presence. Collaborate with the team on marketing projects and cross-functional initiatives. Track key performance indicators (KPIs) and assist in analyzing campaign metrics. Support advertising sales efforts through research, content support, and lead tracking. Assist in using marketing automation tools to streamline campaign delivery and reporting. Understanding of SEO principles and content optimization best practices. Working knowledge of WordPress for basic website content management. Familiarity with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Mailchimp). Basic understanding of content marketing and performance marketing strategies. Comfortable analyzing data and generating simple marketing performance reports. Good organizational skills and the ability to handle multiple projects at once. Strong communication and teamwork skills. As a Marketing Assistant, you will play a vital role in supporting the marketing team across a variety of tasks aimed at promoting our products/services and enhancing brand visibility. Your efforts will contribute directly to the implementation of strategic marketing initiatives and the overall growth of the business.

Responsibilities

• Assist in planning and executing digital marketing campaigns across various platforms.
• Support the creation and scheduling of content for websites, blogs, emails, and social media.
• Conduct market research to identify trends, competitor activities, and consumer behavior insights.
• Manage and update content on the company website using WordPress.
• Help optimize website and content for SEO to improve online visibility.
• Engage with audiences on social media platforms and help grow community presence.
• Collaborate with the team on marketing projects and cross-functional initiatives.
• Track key performance indicators (KPIs) and assist in analyzing campaign metrics.
• Support advertising sales efforts through research, content support, and lead tracking.
• Assist in using marketing automation tools to streamline campaign delivery and reporting.
• Understanding of SEO principles and content optimization best practices.
• Working knowledge of WordPress for basic website content management.
• Familiarity with digital marketing tools and platforms (e.g., Google Ads, Meta Ads, Mailchimp).
• Basic understanding of content marketing and performance marketing strategies.
• Comfortable analyzing data and generating simple marketing performance reports.
• Good organizational skills and the ability to handle multiple projects at once.
• Strong communication and teamwork skills.
• As a Marketing Assistant, you will play a vital role in supporting the marketing team across a variety of tasks aimed at promoting our products/services and enhancing brand visibility.
• Your efforts will contribute directly to the implementation of strategic marketing initiatives and the overall growth of the business.

Skills

• WordPress
• SEO
• Google Ads
• Meta Ads
• Mailchimp
• social media
• content marketing
• marketing automation tools
• analyzing data