Marketing Apprentice

Marketing Apprentice Sony MAX

If you've ever watched a movie trailer and thought, I could market this better this might be your sign.

What makes people stop scrolling?
What makes a movie become a conversation?
What turns a campaign into something people actually remember?

If you find yourself thinking about questions like these, Sony MAX wants you.

Were looking for a Marketing Apprentice to join the Sony MAX Marketing team in Mumbai and get a front-row seat to the world of entertainment, movies, campaigns, digital and social media.

This is a paid, 12-month apprenticeship opportunity under the National Apprenticeship Promotion Scheme (NAPS), offering hands-on exposure to marketing within one of India's leading media and entertainment networks.

And no, this isn't a role where you'll just be making spreadsheets and sitting in meetings.

You’ll be working with the team that helps put movies, campaigns and entertainment moments in front of millions of viewers.

About Sony Pictures Networks India

Sony Pictures Networks India (SPNI) is one of India's leading media and entertainment companies and an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

With a portfolio spanning entertainment, movies, sports, kids, factual entertainment and digital, SPNI reaches 700+ million viewers across India and operates brands including Sony MAX, Sony Entertainment Television, Sony SAB, Sony Sports Network and Sony LIV.

At the heart of our movie entertainment portfolio is Sony MAX — a brand built around Hindi cinema, iconic movies and the moments audiences love talking about.

At SPNI, we believe in being Brave. Visionary. Curious. Insightful.

We’re looking for someone who brings exactly that energy.

What You’ll Be Doing

Bring Campaigns to Life

• Support the planning and execution of Sony MAX marketing campaigns
• Coordinate with internal teams, agencies and external partners
• Help manage campaign timelines, deliverables and creative assets
• Support promotional activities and campaign initiatives
• Keep track of what's happening, what's pending and what needs to happen next

Live on the Internet? Good.

• Track social media trends, memes, conversations and entertainment culture
• Support digital and social media campaigns
• Brainstorm content ideas around movies, actors, pop culture and trends
• Assist with captions, content formats and campaign extensions
• Monitor campaign performance and help maintain reports and trackers

Be Curious

• Research Bollywood, audience behaviour, competitors and entertainment trends
• Keep an eye on what's working across digital platforms
• Identify interesting conversations and opportunities for the brand
• Bring new ideas to the table, even if they're a little unconventional

Make Things Happen

• Work with multiple stakeholders across marketing and other functions
• Support presentations, reports, trackers and campaign documentation
• Follow up on deliverables and timelines
• Take ownership of assigned projects and see them through

Who Are We Looking For?

We aren't looking for someone who has memorised a marketing textbook.

We’re looking for someone who gets people.

Someone who:

• Loves movies, entertainment, pop culture and digital media
• Is naturally curious about why people watch, click, share and engage
• Spots trends before they become yesterday's news
• Has ideas and isn't afraid to say them out loud
• Has strong communication and coordination skills
• Can juggle multiple things without losing track of the details
• Is comfortable with PowerPoint, Excel and everyday digital tools
• Has internship, project or college experience in marketing, social media, content, media, events or related areas

Freshers are welcome to apply.

NAPS Apprenticeship Eligibility

This opportunity is offered under the National Apprenticeship Promotion Scheme (NAPS).

Before applying, please ensure that you meet the apprenticeship eligibility requirements, including:

• This is a 12-month paid apprenticeship
• The candidate must be eligible to register under the NAPS apprenticeship program
• Candidates should not have an existing UAN/PF account number
• Candidates must be able to complete the required apprenticeship registration and documentation
• Additional eligibility requirements under the NAPS program will apply

Please note: Candidates with an existing UAN/PF account may not be eligible for this apprenticeship opportunity.

You Might Be Our Person If...

If movies, marketing, social media and big ideas sounds like your kind of combination, we want to hear from you.

Bring your curiosity. Bring your ideas. Bring your pop-culture knowledge.

We'll bring the movies.

Apply now to join the Sony MAX Marketing team.