Marketing and Social Media Manager

Job Description- Social Media Marketing Manager

Position: Marketing Lead/Manager
Location: Haldwani, Uttarakhand
Reports To: Director
Experience: 6 to 12 Years

Job Summary

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to strengthen the company's brand, drive customer acquisition, generate qualified leads, and support business growth. The role involves managing digital and offline marketing campaigns, coordinating with sales teams, overseeing creative content, and analyzing market trends to maximize return on marketing investments.

Key Responsibilities

• Develop and implement annual and quarterly marketing strategies aligned with business objectives.
• Plan, execute, and monitor integrated marketing campaigns across digital, print, outdoor, and event platforms.
• Build and strengthen brand awareness while ensuring consistency in messaging and visual identity.
• Manage digital marketing activities, including social media, SEO, SEM, Google Ads, Meta Ads, email marketing, and website optimization.
• Generate quality leads through marketing initiatives and work closely with the sales team to improve conversion rates.
• Conduct market research, competitor analysis, and customer insights to identify business opportunities.
• Plan and manage product launches, exhibitions, promotional events, and customer engagement activities.
• Coordinate with creative agencies, designers, printers, and media partners to develop marketing collateral.
• Prepare and manage the annual marketing budget while ensuring optimum utilization and ROI.
• Track campaign performance using analytics tools and prepare periodic reports for management.
• Lead and mentor the marketing team, setting performance goals and ensuring timely execution of projects.
• Establish and maintain relationships with external vendors, advertising agencies, and strategic partners.

Key Skills

Marketing Strategy & Planning | Brand Management | Digital Marketing (SEO, SEM, Social Media, Google & Meta Ads) | Campaign Management | Lead Generation & Customer Acquisition | Market Research & Competitor Analysis | Content & Creative Coordination | Budget Management | Data Analytics & Reporting | Leadership, Communication, and Project Management

Key Performance Indicators (KPI)

Growth in brand awareness and engagement | Marketing Qualified Leads (MQLs) generated | Cost per Lead (CPL) | Campaign ROI | Website traffic and conversion rates | Social media growth and engagement | Customer acquisition and retention | Budget adherence | Timely execution of marketing campaigns