Marketing and Social Media Manager

Job Title

Marketing & Social Media Manager D2O Group

Experience: 3-5 Years
Location: Jaipur
Employment: Full-time

About the Role

We are looking for a creative, driven and hands-on Marketing & Social Media Manager to lead the marketing function for D2O Group.

The role will be responsible for building D2Os brand presence, managing social media, driving marketing campaigns and generating qualified leads across D2O Group, D2O Learning and its various business verticals.

This is a hands-on leadership role - we are looking for someone who can think strategically but is equally comfortable creating content, running campaigns, analysing data and working closely with leadership.

Key Responsibilities

1. Marketing Strategy

• Develop and execute the monthly and quarterly marketing plan.
• Build campaigns for D2O Group and its different business verticals.
• Identify new opportunities for brand visibility, partnerships and lead generation.
• Track marketing KPIs, campaign performance and ROI.

2. Social Media & Content

• Own D2O's LinkedIn, Instagram, YouTube and other social platforms.
• Develop content calendars and campaigns.
• Create/coordinate posts, reels, videos, carousels, newsletters and other content.
• Build D2O's positioning as a thought leader in sustainability, green buildings, MEP and climate solutions.
• Monitor trends and bring fresh content ideas to the team.

3. Performance Marketing & Lead Generation

• Plan and manage Meta and Google campaigns.
• Develop lead-generation campaigns for D2O Learning, training programs, webinars and services.
• Track CPL, conversion rates and campaign ROI.
• Work with the sales/business team to improve lead quality and conversions.

4. Team Management

• Manage and guide the marketing/social media team.
• Delegate tasks, set timelines and ensure timely execution.
• Coordinate with designers, video editors, agencies and external partners.
• Build a culture of accountability and creativity within the team.

5. Events & Campaigns

• Lead marketing communication for D2O events, webinars, conferences and campaigns.
• Develop pre-event, live-event and post-event marketing strategies.
• Coordinate event creatives, registrations, email/WhatsApp campaigns and social media coverage.

6. Analytics & Reporting

• Track monthly marketing performance and prepare reports.
• Analyse social media growth, engagement, leads and conversions.
• Identify what is working and continuously optimise campaigns.

What We're Looking For

• 3-5 years of experience in marketing, digital marketing, social media or brand management.
• Experience managing a small marketing/content team will be an advantage.
• Strong understanding of LinkedIn and B2B marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Excellent content writing and communication skills.
• Good understanding of Canva and basic video/content creation tools.
• Ability to use AI tools to improve marketing productivity.
• Strong analytical and problem-solving mindset.
• Ability to manage multiple projects and deadlines.
• Someone who is creative, proactive and takes ownership rather than waiting for instructions.

Good to Have

Experience in any of these sectors would be an advantage:

Sustainability | Green Buildings | HVAC | MEP | Architecture | Engineering | Education | B2B Services | Climate Tech

Success in This Role

The person should be able to help D2O achieve:

• Stronger brand visibility and industry authority
• Consistent growth across social platforms
• Higher-quality marketing leads
• Better conversion from campaigns
• Successful promotion of D2O Learning programs
• Stronger engagement with the sustainability community
• A high-performing and accountable marketing team