Marketing And Sales Manager

Role & responsibilities

• Develop and implement marketing strategies for technology products and solutions.
• Identify target markets, industries, customers and business opportunities.
• Conduct market research and competitor analysis.
• Develop product positioning and marketing communication strategies.
• Coordinate with R&D and technical teams to understand product capabilities and applications.
• Prepare product presentations, brochures, company profiles, proposals and marketing materials.
• Manage digital marketing, website content and social media communication.
• Generate qualified leads through online and offline marketing initiatives.
• Plan and coordinate exhibitions, conferences, demonstrations and technology events.
• Develop relationships with prospective customers, institutions and strategic partners.
• Support the sales team with qualified leads and marketing material.
• Track marketing campaigns and analyze their effectiveness.
• Maintain lead databases.
• Prepare marketing MIS and management reports.
• Coordinate with external marketing agencies, designers and content creators.
• Identify new markets and applications for CATS technologies.
• Support management in strategic business development initiatives.

Preferred candidate profile

• B2B marketing
• Technology/product marketing
• Digital marketing
• Lead generation
• Market research
• Business development
• Technical product communication
• Presentation skills
• CRM
• Marketing analytics
• Excellent communication and negotiation skills