REMOTEFULLTIME
Marketing and sales automation expert

Kefilo
Remote · remote · Posted 3d ago
Sourced from
Undisclosed3–8 yrsfulltimeRemote
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Section · 01
About this role
Job Summary
Role Details
Role Overview
Responsibilities
Ideal Candidate
Equity-Only Engagement Terms
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Marketing Sales Automation Expert
Role Details
- Company: Kefilo
- Industry: NutritionTech Personalized Wellness
- Role Type: Equity-Only Founding Team Position
- Work Mode: Remote / Hybrid
- Commitment: 20-25 hours per week
Role Overview
We are looking for a Marketing Sales Automation Expert who can build an integrated, technology-driven customer acquisition and sales system. The goal is to automate lead generation, lead nurturing, consultation bookings, conversions, customer onboarding, retention, and repeat sales while enabling the business to scale efficiently.
Responsibilities
- Marketing Funnel Development: Design and implement end-to-end marketing funnels, from lead capture and audience segmentation to consultation booking, conversion, onboarding, and repeat purchases.
- CRM Lead Management Automation: Set up and manage CRM systems, lead databases, pipeline tracking, automated follow-ups, lead scoring, and sales performance dashboards.
- Marketing Automation: Build automated email, WhatsApp, SMS, and other communication workflows for lead nurturing, campaign follow-ups, consultation reminders, abandoned enquiries, and customer engagement.
- Sales Process Automation: Develop structured sales workflows, enquiry management systems, follow-up sequences, conversion tracking, and automated task allocation to improve sales productivity.
- Digital Marketing Integration: Integrate landing pages, website forms, social media lead generation, advertising platforms, CRM, analytics, and communication tools into a unified marketing and sales ecosystem.
- Customer Segmentation Personalisation: Develop audience segments and targeted campaigns for premium professionals, entrepreneurs, corporate customers, and other relevant customer groups based on their needs and interests.
- Retention Revenue Growth: Build automation for customer onboarding, progress check-ins, renewal reminders, referral campaigns, cross-selling, repeat purchases, and long-term engagement.
- Analytics Conversion Optimisation: Track lead response time, funnel conversion rates, consultation bookings, customer acquisition cost, campaign ROI, sales cycle, and retention. Conduct experiments to improve measurable outcomes.
- AI Workflow Automation: Use suitable AI tools and no-code/low-code platforms to automate repetitive marketing and sales tasks, generate actionable insights, and improve operational efficiency.
- System Documentation Scalability: Document automation workflows, maintain integrations, troubleshoot failures, and build repeatable systems that can support Kefilos growth across customer segments and locations.
Ideal Candidate
- Experience in marketing automation, sales operations, CRM implementation, growth marketing, or revenue operations.
- Hands-on experience with tools such as HubSpot, Zoho CRM, GoHighLevel, Make, Zapier, n8n, or equivalent platforms.
- Understanding of lead generation, customer journeys, sales funnels, email marketing, WhatsApp automation, and conversion optimisation.
- Ability to connect multiple marketing, sales, analytics, and communication tools through APIs or automation platforms.
- Familiarity with AI-powered workflows, customer segmentation, and performance dashboards is an advantage.
- Strong analytical thinking, execution skills, and an ownership-driven approach.
- Experience with consumer brands, NutritionTech, wellness, foodtech, or subscription-based businesses is preferred.
Equity-Only Engagement Terms
- This is an equity-only founding team opportunity, with no fixed salary at the current stage.
- Expected commitment: 20-25 hours per week.
- No guaranteed immediate cash compensation. Any future salary arrangement will depend on funding, revenue, and mutual agreement.
- Equity will be discussed based on expertise, contribution, ownership of deliverables, and long-term commitment.
- Core founding team equity will be subject to a five-year vesting structure and mutually agreed terms.
- The selected candidate will have the opportunity to build Kefilos marketing and sales automation infrastructure and directly contribute to customer acquisition, conversion, retention, and scalable growth.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
Customer EngagementAutomationcrmCampaignapiscrm systemsCustomer OnboardingCustomer Segmentationcommunication toolsBuild AutomationAutomation systemsAnalyticsConversion TrackingadvertisingAI ToolsCustomer AcquisitionArtificial Intelligence