Marketing and Product Manager

Product Marketing Manager Job Description

Company: TAC Security

Job Description

TAC Security is looking for a strategic and results-driven Product Marketing Manager to strengthen the positioning and market presence of its cybersecurity solutions. The ideal candidate will have experience in B2B technology marketing, product positioning, go-to-market (GTM) strategy, and translating complex cybersecurity solutions into compelling business value for enterprise customers.

Key Responsibilities:

• Develop and execute product marketing strategies aligned with business and revenue objectives.
• Own product positioning, messaging, value proposition, and differentiation across target markets.
• Conduct market research, competitor analysis, and customer research to identify opportunities and market trends.
• Create and maintain product marketing collateral, including brochures, presentations, product decks, one-pagers, case studies, blogs, and sales enablement materials.
• Work closely with Product, Sales, Marketing, and Leadership teams to ensure consistent product communication.
• Develop Go-to-Market (GTM) strategies for new product launches, features, and enhancements.
• Plan and execute product launches and campaigns across digital, social, email, events, webinars, and other relevant channels.
• Translate complex product/technical features into clear, customer-focused messaging.
• Enable the sales team with pitch decks, battle cards, FAQs, competitive intelligence, and product messaging.
• Develop customer personas, ICPs, buyer journeys, and segment-specific messaging.
• Collaborate with the content and creative teams to develop high-quality product-focused content.
• Track product marketing performance through leads, pipeline contribution, engagement, conversions, and revenue impact.
• Gather customer and sales feedback and use insights to improve product positioning and marketing strategy.
• Support analyst relations, industry reports, awards, PR, events, and thought leadership initiatives where required.
• Monitor competitor products, pricing, positioning, campaigns, and market movements.
• Ensure product messaging remains consistent across website, sales materials, social media, campaigns, and other touchpoints.

Required Skills & Experience

• 4–8 years of experience in Product Marketing / B2B Marketing / SaaS Marketing, preferably in Cybersecurity or Technology.
• Strong understanding of B2B buyer journeys and enterprise sales cycles.
• Experience in GTM strategy, product launches, positioning, and competitive analysis.
• Excellent written and verbal communication skills.
• Ability to simplify complex technical concepts into compelling business messaging.
• Strong analytical, strategic, and project-management skills.
• Experience working cross-functionally with Product, Sales, Content, Design, and Leadership teams.
• Hands-on experience with CRM, marketing automation, analytics, and content tools is preferred.
• Strong understanding of digital marketing, SEO, content marketing, and demand generation is an advantage.
• Experience in cybersecurity, SaaS, or enterprise technology will be highly preferred.