Marketing and Product Manager

Role & Responsibilities

• Develop and execute Go-to-Market (GTM) strategies for Telecom and AI-powered communication products.
• Define clear product positioning, messaging, value propositions, and market differentiation.
• Plan and manage product launches, including launch strategy, communication, and sales readiness.
• Conduct market research and competitor analysis to identify market trends, customer requirements, and business opportunities.
• Work closely with Product, Sales, Business Development, Technology, and Marketing teams to drive product adoption and revenue growth.
• Create and maintain sales enablement materials, including product presentations, pitch decks, brochures, FAQs, case studies, and product documentation.
• Provide product training and support to sales teams to ensure effective communication of product features, benefits, and USPs.
• Translate technical product features into simple, customer-focused messaging and compelling marketing content.
• Analyze customer feedback, market insights, and sales feedback to recommend product improvements and new opportunities.
• Develop and maintain competitive intelligence and benchmarking reports.
• Support marketing campaigns and demand-generation initiatives aligned with product and business objectives.
• Track product marketing performance and provide regular market and campaign insights to stakeholders.
• Stay updated on developments in VoIP, IP PBX, SIP, Cloud Telephony, Contact Center Solutions, Auto Dialers, UC, SaaS, and AI-powered communication technologies.