Marketing and Product Manager

Key Responsibilities:

• Carry out market research to continually discover need gaps that are valuable and lying unaddressed.

• Present the market opportunity, along with competitive differentiators, to management for possible

enhancement of a product line.

• Identify the attributes customers value, rank these for competing and Innoviti products, and build a

roadmap accordingly.

• Modify the value proposition to reflect the opportunity identified.

• Define metrics and targets for the product including market share, revenue, and gross margin —

and put in place a plan to achieve them.

• Identify the various users of the product (in market and internal teams); visualize a day-in-the-life

calendar for each and work with the product design team to create user stories.

• Participate in daily stand-ups with the engineering and product design teams to evaluate the product

experience as it evolves, providing market feedback.

• Own the pricing and packaging strategy, getting it approved through the Finance department.

• Identify and continuously eliminate barriers to product adoption — awareness, legal, regulatory,

training, and customer usage.

• Build the go-to-market plan for awareness, consideration, and conversion, including the path-to

purchase, in coordination with the digital marketing operations team.

• Define GTM strategies to acquire customers and drive adoption — association events, seminars, in

field activities, ATL/BTL, and digital marketing promotions.

• Provide content guidelines and prepare content to shift user mindset at each stage of the path to

purchase, working with the content and design teams to finalize creative.

• Present ROI on planned versus executed GTM strategies to management on a regular (weekly) basis.

• Create and run promotions to boost usage, tracking the promotions budget and plan and adjusting it

as needed.

• Provide/arrange training for the field and inside sales teams.

• Set acquisition and usage targets for the sales teams, including incentive plans, and track achievement

through the MIS team.

• Track customer issues and feedback, and interface with business operations to protect customer

satisfaction, brand, and usage targets.

• Continuously study customer and competitive requirements to refine the roadmap.

• Travel regularly (historically 6–15 days a month) to meet customers for requirement insights and to

work alongside the sales team on ground-level challenges and

opportunities.

Skills and Qualifications:

• 8–10+ years of experience as a Product Marketing / Brand Manager.

• Preferably from Fintech/Payment, FMCG, D2C, Personal Care brands or Automotive industries.

• Field sales experience preferred.

• A dynamic go-getter with the ability to go the extra mile.

• Keen for new experience, responsibility, and accountability.

• BTech / B.E. / MBA