Marketing and Operations Manager

Job Purpose

To lead the marketing operations team and oversee all on-ground and administrative activities including outdoor branding, vendor management, audit control, project launches, event support, collaterals management, expense tracking, and reporting. The TL ensures operational excellence, cost efficiency, and timely execution of all marketing requirements across projects and regions.

Key Responsibilities

1. Team Management

• Assign tasks to coordinators, MIS executives, and outdoor operations staff.
• Set priorities and ensure all deadlines are met.
• Review team progress, productivity, and task completion.
• Provide training and guidance to improve role effectiveness.
• Coordinate between field staff and central office teams for daily outdoor activities.

2. Vendor Management

• Work with vendors for printing, fabrication, installation, branding materials, event setup, exhibitions, and more.
• Share detailed requirements and supervise execution.
• Ensure vendor billing aligns with approved rates.
• Verify quality and accuracy of delivered branding materials.
• Track vendor timelines, reliability, and output quality.
• Recommend vendor retention or replacement based on performance.

3. Project Launch Execution

• Collaborate with sales, branding, and projects team for launch readiness.
• Oversee branding deployment, signage installation, and vendor coordination.
• Ensure smooth execution from setup to event completion.

4. Audit & Compliance

• Validate invoices for:
• Correct rates
• Quantities
• Authorized expenses
• Supporting documents
• Approve invoices for finance processing.
• Conduct random field audits to ensure:
• Branding is installed correctly
• Materials match reported usage
• Outdoor activities are executed as documented

5. Expense Management

• Track daily, weekly, and monthly expenses for:
• Outdoor branding
• Exhibitions
• Printing
• Launch operations
• Ensure expenses are within approved budgets.
• Identify areas to reduce operational costs without compromising quality.

6. Site Operations Oversight

• Supervise activities such as:
• Banner installations
• Flex boards
• Hoardings
• Roadshows
• Event setups
• Ensure branding consistency across all locations.
• Plan & execute branding, logistics, and setup activities for project launch events.

7. Collaterals & Inventory Management

• Track availability of brochures, standees, flyers, signage, and display materials.
• Ensure collaterals reach relevant teams and project sites on time.

8. Reporting & MIS Oversight

• Review daily reports on:
• Branding installations
• Vendor activities
• Operational updates
• Validate MIS accuracy on indents, POs, expenses, and outdoor operations.