Marketing and Operations Executive

Role & responsibilities

Marketing Operations Executive BTL & Outdoor Marketing

Department: Marketing Operations
Industry: Real Estate
Experience: 2-7 Years
Qualification: Any Graduate | MBA in Marketing preferred
Location: Navi Mumbai

Job Summary

We are looking for a Marketing Operations Executive to manage and execute BTL, outdoor, event, and on-ground marketing activities for our real estate projects.

The role will be responsible for outdoor branding, exhibitions, mall activations, sponsorships, project launches, in-site branding, vendor coordination, and promotional activities. The candidate will ensure timely and high-quality execution of all marketing initiatives to improve project visibility, customer footfall, and brand presence.

Key Responsibilities:

BTL & Outdoor Marketing

• Plan and execute outdoor branding activities such as flex boards, banners, hoardings, auto/van branding, roadshows, and bus shelter branding.
• Ensure all outdoor marketing activities follow company brand guidelines.
• Coordinate exhibitions, mall activations, kiosks, roadshows, and other promotional events.
• Manage stall fabrication, branding, visitor flow, promotional materials, and on-ground execution.
• Identify and coordinate suitable sponsorship opportunities.
• Coordinate with event organizers, associations, malls, and other relevant partners for branding opportunities.

Vendor Management

• Identify and coordinate with vendors for printing, fabrication, branding, events, and installation requirements.
• Obtain quotations, compare pricing, and support cost-effective vendor selection.
• Coordinate with vendors to ensure timely delivery and installation of marketing materials.
• Inspect branding materials for quality, accuracy, and adherence to approved designs.
• Maintain good working relationships with vendors and service providers.

Project Launches & Promotions

• Support the planning and execution of project launch events and promotional activities.
• Coordinate event requirements including branding, stalls, seating, lighting, stage setup, refreshments, and other arrangements.
• Ensure all marketing materials are deployed on time for launches and campaigns.
• Support on-ground promotional activities designed to generate customer enquiries and site visits.

In-Site Branding

• Coordinate branding installations at project entrances, sales cabins, internal roads, common areas, and other designated locations.
• Ensure direction boards, welcome boards, banners, hoardings, and promotional materials are properly installed and maintained.
• Coordinate with Project and Sales teams to ensure site readiness for customer visits and events.
• Conduct regular site checks to identify damaged, outdated, or missing branding materials.

Reporting & Documentation

• Maintain trackers for outdoor branding, vendor activities, installations, exhibitions, and promotional campaigns.
• Track vendor approvals, expenses, material deployment, and activity completion.
• Submit regular activity and execution reports to the Team Lead.
• Maintain records of branding photographs, vendor quotations, invoices, approvals, and material usage.
• Monitor expenses and ensure activities are completed within approved budgets.

Required Skills & Competencies

• Strong knowledge of BTL, ATL, outdoor, and on-ground marketing activities
• Hands-on experience in field marketing and marketing execution
• Good vendor management and negotiation skills
• Strong coordination and communication abilities
• Knowledge of exhibitions, events, activations, and sponsorships
• Understanding of branding and marketing collateral
• Strong planning, multitasking, and time-management skills
• Good problem-solving and decision-making abilities
• Ability to work independently and manage multiple activities simultaneously
• Willingness to travel to project sites and event locations as required

Preferred candidate profile

Candidates with experience in BTL Marketing, Outdoor Marketing, Field Marketing, Event Management, Brand Activation, Experiential Marketing, or Real Estate Marketing Operations will be preferred.

Candidates should be comfortable with on-ground execution, vendor coordination, frequent site visits, and managing multiple marketing activities simultaneously.

Key Performance Areas

• Timely execution and installation of outdoor branding
• Quality and consistency of brand execution
• Successful execution of exhibitions, activations, and events
• Vendor coordination and cost efficiency
• Timely completion of project launch activities
• Accuracy of marketing reports and documentation
• Effective on-ground support for customer footfall and project visibility