Marketing and Operations Executive

Job Purpose

To execute and manage all BTL and outdoor marketing activities, including exhibitions, sponsorships, in-site branding, vendor coordination, collaterals deployment, and project launch activities. This role ensures timely execution of all on-ground promotional initiatives to increase customer footfall, project visibility, and brand presence.

Key Responsibilities

1. BTL & Outdoor Marketing Execution

• Execute outdoor branding activities including:
• Flex boards
• Banners
• Hoardings
• Auto/van branding
• Roadshows
• Bus shelters
• Ensure brand guidelines are followed at all locations.
• Coordinate and execute real estate exhibitions, mall activations, kiosks, and outdoor events.
• Manage stall fabrication, branding, visitor flows, and promotional activities.
• Identify potential sponsorship opportunities.
• Liaise with event hosts or associations for branding presence.
• Execute branding materials at sponsorship sites.

2. Vendor Management

• Identify and coordinate with vendors for printing, fabrication, events, and installations.
• Negotiate and compare vendor pricing for cost efficiency.
• Inspect delivered materials for brand accuracy and quality.
• Ensure timely delivery and installation.

3. Project Launches & Promotions

• Assist in organizing project launch events.
• Coordinate branding, seating, lighting, stage setup, and refreshments.
• Support on-ground marketing campaigns to drive customer visits.
• Deploy promotional materials across designated locations.

4. In-Site Branding & Promotions

• Install and maintain branding materials at:
• Project entrances
• Sales cabins
• Internal roads
• Common areas
• Ensure all elements (direction boards, banners, welcome boards) are updated.
• Work with project managers for site readiness.
• Ensure timely setup before customer visits or launch events.

5. Reporting & Documentation

• Maintain trackers for:
• Branding deployment
• Vendor approvals
• Outdoor activities
• Expense utilization
• Submit daily/weekly reports to the TL.
• Maintain an archive of branding photos, vendor invoices, and material usage reports.