Marketing and Growth (ABM) Intern

Location: Bengaluru, Karnataka Duration: 3 Months

About The Role

Xoxoday is a SaaS fintech company looking for a Marketing Intern to join our ABM (Account-Based Marketing) team. This is a hands-on role for someone who wants to learn how B2B companies identify, engage, and nurture high-value accounts through targeted email, LinkedIn, and CRM-driven campaigns.

Key Responsibilities

• Assist in planning and executing ABM campaigns targeting key accounts
• Draft and schedule email marketing campaigns for target account segments
• Support LinkedIn marketing efforts — organic posts, outreach sequences, and campaign tracking
• Help identify and qualify leads for the ABM pipeline
• Maintain and update contact/account data in HubSpot (or CRM in use)
• Track campaign performance (open rates, click-through, engagement) and share basic reports
• Coordinate with sales and marketing teams to align messaging for target accounts
  
  

Must-Have Skills

• Basic understanding of Account-Based Marketing (ABM) concepts
• Familiarity with email marketing tools and best practices
• Working knowledge of LinkedIn for marketing/outreach
• Strong written and verbal communication skills
• Basic knowledge of HubSpot or any CRM platform
• Understanding of lead generation fundamentals
• Hands-on experience with AI tools (e.g. ChatGPT, Claude, Canva AI, Jasper) for content, outreach, or research
  
  

Good to Have

• Prior internship/project experience in B2B marketing
• Exposure to marketing automation tools
• Basic knowledge of Excel/Google Sheets for reporting
  
  

What You'll Gain

• Real-world exposure to B2B ABM strategy and execution
• Hands-on experience with HubSpot/CRM tools
• Mentorship from the marketing team