Marketing and Growth (ABM) Intern

Location: Bengaluru, Karnataka

Duration: 3 Months

Job Summary

Xoxoday is a SaaS fintech company looking for a Marketing Intern to join our ABM (Account-Based Marketing) team. This is a hands-on role for someone who wants to learn how B2B companies identify, engage, and nurture high-value accounts through targeted email, LinkedIn, and CRM-driven campaigns.

Key Responsibilities

• Assist in planning and executing ABM campaigns targeting key accounts
• Draft and schedule email marketing campaigns for target account segments
• Support LinkedIn marketing efforts - organic posts, outreach sequences, and campaign tracking
• Help identify and qualify leads for the ABM pipeline
• Maintain and update contact/account data in HubSpot (or CRM in use)
• Track campaign performance (open rates, click-through, engagement) and share basic reports
• Coordinate with sales and marketing teams to align messaging for target accounts

Must-Have Skills

• Basic understanding of Account-Based Marketing (ABM) concepts
• Familiarity with email marketing tools and best practices
• Working knowledge of LinkedIn for marketing/outreach
• Strong written and verbal communication skills
• Basic knowledge of HubSpot or any CRM platform
• Understanding of lead generation fundamentals
• Hands-on experience with AI tools (e.g. ChatGPT, Claude, Canva AI, Jasper) for content, outreach, or research

Good to Have

• Prior internship/project experience in B2B marketing
• Exposure to marketing automation tools
• Basic knowledge of Excel/Google Sheets for reporting

What You'll Gain

• Real-world exposure to B2B ABM strategy and execution
• Hands-on experience with HubSpot/CRM tools
• Mentorship from the marketing team

Required Skills

• Performance Marketing
• Account-Based Marketing (ABM)

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.