Marketing and CRM Executive

Roles and Responsibilities :

• Develop and execute customer marketing strategies to drive engagement, retention, and revenue growth.
• Design and implement targeted marketing campaigns using CleverTap's platform to increase app installs, in-app purchases, and user activity.
• Analyze campaign performance metrics to optimize future campaigns for better results.
• Collaborate with cross-functional teams to integrate marketing efforts across channels.

Job Requirements :

• 1-4 years of experience in mobile app marketing or a related field.
• Strong understanding of push notifications, SMS/email marketing, and other digital channels.
• Proficiency in creating effective marketing campaigns using CleverTap or similar tools.