Marketing and Communications Coordinator

About the job

Named among Canada's Top Growing Companies and certified as a Great Place to Work, Simpli Home is an exciting, fast-growing, digital-first furniture company creating affordable, high-quality, beautiful products for everyone. Sold directly to US customers through our own website and numerous retail partners, our beautifully engineered furniture pieces can be found in the homes of millions of Americans. As we quickly grow, we are looking for a talented, enthusiastic individual to join our team.

The role

We are looking for a Marketing Communications Coordinator who will report to our Sr Manager, DTC & Connected Commerce Operations and support the day-to-day execution of direct-to-consumer marketing, Connected Commerce initiatives, and marketing communications operations.

This full-time remote position is ideal for a hands-on, highly organized marketing professional who enjoys turning direction into polished, customer-ready work. The role spans social media, email and SMS, affiliate marketing, AI-enabled content creation, website and promotional support, sales analysis, reporting, and a variety of focused marketing projects.

Working closely with the Sr Manager, you will help build campaigns, prepare and repurpose content, coordinate assets and approvals, maintain calendars and trackers, QA customer-facing work, and follow assignments through to completion. You will also support the broader marketing team under the direction of our Chief Marketing Officer.

The successful candidate will be curious, proactive, AI-forward, and comfortable solving problems with limited hand-holding. This is an execution-focused role for someone who combines speed and adaptability with a strong eye for writing, design, brand fit, and detail.

Primary responsibilities:

DTC Marketing Operations & Campaign Execution

• Provide flexible execution support across DTC marketing, Connected Commerce, marketing communications, website updates, promotions, reporting, and focused projects.
• Turn product, promotional, and channel priorities into practical deliverables, including content drafts, campaign builds, creative requests, links, task plans, and follow-up reports.
• Gather and organize product information, photography, CGI, video, UGC, promotional details, links, and other campaign inputs.
• Maintain campaign calendars, task lists, project notes, and recurring follow-ups so work remains organized and important details do not fall through the cracks.
• Communicate status, blockers, risks, and next steps clearly and proactively.
• Adapt to changing priorities and support urgent or miscellaneous work when needed to keep DTC and Connected Commerce initiatives moving.

Social Media Execution

• Support day-to-day social media activity across Instagram, Facebook, TikTok, and LinkedIn.
• Help strengthen Simpli Home's social media consistency, publishing cadence, and content output.
• Use existing photography, CGI, video, UGC, product assets, and brand materials to develop platform-appropriate content.
• Draft and refine captions, hooks, post copy, and calls to action that are clear, engaging, and on brand.
• Maintain content calendars; coordinate assets, reviews, and approvals; schedule posts; and monitor basic engagement and performance.
• Stay current with social platform formats, behaviours, trends, and best practices, and apply that knowledge to day-to-day execution.

Email & SMS Execution

• Support the planning, building, scheduling, QA, and reporting of email and SMS campaigns.
• Turn product launches, promotions, channel priorities, and marketing direction into campaign drafts, subject lines, preview text, messaging, links, creative requests, and audience or segmentation inputs.
• Help audit and improve email and SMS templates, workflows, and recurring campaign processes.
• Build and maintain easy-to-use templates that make campaigns faster and more consistent to execute.
• Check copy, creative, links, product details, pricing, promotional terms, audience selections, and scheduling before launch.
• Organize basic post-campaign results and identify practical takeaways or opportunities for improvement.

Affiliate Marketing Support

• Support the development and day-to-day operation of Simpli Home's affiliate marketing program.
• Assist with affiliate research, outreach, onboarding, promotional communications, content and asset distribution, tracking, reporting, and follow-up.
• Maintain affiliate lists, program documents, campaign details, links, and performance notes.
• Help identify practical opportunities to use affiliate partners in support of DTC and Connected Commerce priorities.
• Coordinate affiliate needs with internal campaign, product, content, and promotional plans.

AI-Enabled Content Creation

• Use AI tools and approved marketing software to create, adapt, organize, and improve marketing content while maintaining accuracy, quality, and brand alignment.
• Repurpose existing photo and video assets into social posts, email and SMS content, affiliate materials, product highlights, and campaign variations.
• Develop reusable content formats, templates, messaging angles, hooks, captions, and asset variations that improve speed and output.
• Review AI-assisted work critically for factual accuracy, customer relevance, tone, design quality, and brand fit.
• Explore practical ways to use AI and automation to simplify recurring work and improve team efficiency.

Reporting, Analysis & Project Support

• Gather, organize, and summarize information related to DTC, Connected Commerce, campaigns, products, promotions, sales, product review syndication, and channel performance.
• Support recurring channel checks, product research, reporting preparation, and focused analysis projects.
• Maintain clean spreadsheets, trackers, and simple reporting templates.
• Help identify trends, issues, basic takeaways, and opportunities for action.
• Prepare clear internal notes, summaries, and updates that help the Sr Manager and broader marketing team make decisions and follow up effectively.

Quality, Coordination & Process Improvement

• QA customer-facing work before launch, including copy, creative, links, product information, pricing, promotions, email and SMS setup, social posts, and campaign details.
• Coordinate inputs, feedback, approvals, and deadlines with internal team members and external partners as needed.
• Maintain organized files, documentation, calendars, trackers, and project records.
• Identify problems early, propose practical solutions, and take initiative rather than waiting for every next step.
• Document basic workflows and help create repeatable processes that make recurring marketing work easier and more reliable.
• Balance speed with quality to ensure work is usable, accurate, consistent, and on brand.

Must haves:

• Align with Simpli Home's core values: 1) Bring the 'wow', 2) Stay hungry, 3) Do the right thing.
• 1-2 years of experience in marketing communications, social media, email marketing, ecommerce marketing, content marketing, affiliate marketing, or a related execution-focused role.
• Hands-on experience supporting or executing customer-facing marketing content or campaigns across at least two of the following areas: social media, email/SMS, affiliate marketing, ecommerce, website content, or digital promotions.
• Excellent English-language writing, copyediting, and proofreading skills.
• Strong visual judgment and attention to brand, design, content quality, and customer-facing details.
• Active familiarity with major social platforms and an understanding of how content and audience expectations differ across Instagram, Facebook, TikTok, and LinkedIn.
• Comfortable using AI tools to improve productivity, develop and adapt content, support research, organize information, and accelerate recurring marketing workflows without lowering quality standards.
• Strong organizational and project coordination skills, with the ability to manage multiple assignments, details, approvals, and deadlines.
• Careful attention to detail and the ability to QA copy, creative, links, product information, pricing, promotions, and campaign setup.
• Working proficiency with Microsoft Office, including Excel, PowerPoint, and Word, and comfort using spreadsheets for tracking, reporting, and basic analysis.
• Ability to work independently, take ownership, solve problems, and move work forward with limited hand-holding.
• Clear verbal and written communication, reliable follow-through, positive energy, and eagerness to learn.
• Comfort working in a fast-paced environment where priorities may shift and where flexibility and initiative are important.
• Diploma or degree in marketing, communications, business, journalism, or a related field, or equivalent professional experience.

Nice to haves:

Demonstrated experience with:

• Direct-to-consumer or ecommerce marketing.
• Email and SMS marketing platforms, campaign templates, segmentation, or automated workflows.
• Social media scheduling, community engagement, and basic performance reporting.
• Affiliate networks, affiliate outreach, or partner marketing programs.
• Shopify, Google Analytics / GA4, or ecommerce reporting.
• Asana or another task and project management platform.
• Microsoft SharePoint.
• Canva, Adobe Creative Cloud, Holo, or other content creation, image, or video tools.
• Basic graphic design, video editing, or creative briefing.
• AI-assisted content creation and workflow automation.
• Furniture, home furnishings, retail, or consumer lifestyle marketing.

Why work with us?

Simpli Home is a fast-paced entrepreneurial company committed to excellence and innovation. Our mission is to move fast with the goal of creating unique, affordable, beautiful furniture. We are a rapidly growing company filled with great people all over the world. You will be working with a team of exceptionally committed and talented partners who want to see you succeed.

As an international company, we have employees located all over the world. This role will be a remote role located in India.