Marketing and BD

Marketing and BD - J50954

Role & responsibilities

Key Responsibilities

1. Marketing (60%)
• Develop and own the overall marketing strategy for organization and its portfolio of platforms, products and services.
• Build and strengthen the brand across customer, industry, scientific, partner and other relevant audiences.
• Develop clear positioning, messaging and value propositions for the company and its different offerings.
• Plan and execute integrated campaigns across digital, social media, email, web, events, conferences, PR, partnerships and other relevant channels.
• Own and strengthen company digital presence, including the website, LinkedIn, social platforms, email campaigns and other digital channels.
• Drive brand visibility, audience engagement, inbound interest and lead generation, while tracking campaign effectiveness and ROI.
• Lead development of scientific and commercial content including presentations, brochures, case studies, newsletters, website content, social media and thought-leadership material.
• Work with scientific, product, diagnostics and business teams to translate complex technical capabilities into compelling customer-facing communication.
• Develop go-to-market positioning and marketing plans for new products, platforms and service offerings.
• Establish marketing plans, budgets, KPIs and reporting mechanisms and provide regular updates to management.

2. Business Development (40%)

• Work closely with leadership to support BD activities by identifying new business opportunities, partnerships, strategic accounts and market segments.
  • Build and manage the marketing-to-BD pipeline and support effective follow-up of qualified opportunities.
  • Monitor industry developments, customer trends, competitors, emerging technologies and new market opportunities, and translate insights into actionable recommendations.
  • Manage agencies, consultants, vendors and internal team members as required, and help build the marketing function as the company scales.
  Qualifications & Experience
  • Bachelor’s or Master’s degree in Life Sciences, Biotechnology or a related field is preferred. MBA or equivalent postgraduate qualification is preferred.
  • Approximately 7–10 years of relevant experience across marketing, brand, digital marketing, product marketing, and business development in the life sciences sector
  • Demonstrated experience owning or managing marketing across multiple channels.
  • Experience in biotechnology, life sciences, diagnostics, healthcare, deep tech or other B2B technology-led businesses is strongly preferred.
  • Experience building or managing teams and external agencies/partners is preferred.
  • Exposure to international markets and B2B marketing would be an advantage.
  Key Skills
  • Strong strategic marketing and brand-building capabilities with a hands-on execution mindset.
  • Good understanding of digital and multichannel marketing, lead generation and marketing analytics.
  • Strong content, communication, storytelling and presentation skills.
  • Strong ability for consultative sales & business development
  • Ability to understand scientific/technical concepts and translate them into clear commercial narratives.
  • Strong business acumen, commercial orientation and stakeholder-management skills.
  • Ability to work cross-functionally and operate independently in a fast-paced, evolving organization.
  • Existing network in the healthcare ecosystem in India and other geographies