Marketing and Analytics Manager

Key Responsibilities:

• Analyse existing Marketing processes to identify bottlenecks, delays, duplication, and areas of inefficiency.
• Establish and monitor key performance indicators (KPIs) and ensure timely and accurate reporting.
• Build and maintain dashboards and reports to provide clear visibility into Marketing performance.
• Improve data quality, consistency, and reliability across different Marketing reports and systems.
• Identify opportunities for process automation and work with relevant teams to implement improvements.
• Analyse content performance across platforms, including engagement, reach, watch time, retention, shares, and saves.
• Provide actionable insights to the Content team on high-performing content, audience preferences, and areas for improvement.
• Analyse paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms.
• Track key metrics such as CPL, CAC, conversion rates, lead quality, campaign performance, and marketing efficiency.
• Analyse campaign performance by audience, creative, course, geography, and other relevant parameters.
• Analyse the complete admissions funnel from Lead Contact Counselling Admission and identify key drop-off points.
• Analyse conversion performance by source, course, branch, and geography to identify growth opportunities.
• Work closely with Marketing and Admissions teams to improve lead quality and overall conversion.
• Prepare regular analytical reports and present insights and recommendations to stakeholders.
• Measure the impact of process improvements, marketing initiatives, and changes implemented by the team.

Requirements:

• Bachelors or master’s degree in business Analytics, Business Administration, Marketing, Statistics, or a related field.
• 3–6 years of experience in Business Analytics, Marketing Analytics, Business Intelligence, Operations Analytics, or related roles.
• Strong analytical and problem-solving skills with the ability to identify trends and business opportunities from data.
• Advanced proficiency in MS Excel / Google Sheets.
• Hands-on experience with Power BI, Tableau, Looker Studio, or similar dashboarding and BI tools.
• Strong data visualisation and reporting skills.
• Ability to communicate complex data and insights clearly to non-technical stakeholders.
• Strong coordination and stakeholder management skills.
• Ability to work effectively with cross-functional teams.
• Experience in a high-volume consumer or service-oriented environment will be an advantage.