Marketing Analytics & Measurement Specialist
Yutitech · Bengaluru · onsite · Posted today
₹12.0L - ₹14.4L PA5–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Key Responsibilities
- Design, implement, and evaluate incrementality experiments to measure the true impact of marketing campaigns.
- Develop and execute causal experiments, including A/B testing, geo-lift testing, holdout experiments,
Sourced from naukri
Skills
A/B testing / randomized controlled experimentsGeo-lift / geo-experimentsHypothesis Testingmatchingincrementality measurementStatistical Significance TestingDifference-in-Differences (DiD)Holdout experiments