Marketing Analytics Manager

About Fundraise Up

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

About The Role

We're hiring a Marketing Analytics Manager to serve as the analytical engine and performance storyteller for the marketing organization. This is an independent contributor role for someone who brings both technical depth and marketing business acumen - someone who can own the measurement framework, build the dashboards, and translate complex data into clear narratives that inform decisions at the leadership level.

You'll work closely with marketing leadership and RevOps to ensure marketing performance is accurately measured, consistently reported, and actively used to drive optimization and investment decisions.

Right now, most of our analytics jobs-to-be-done are partially supported or missing entirely - dashboarding, attribution QA, experimentation measurement, and proactive insight generation are all open gaps. You'll own closing them. You'll work with significant autonomy, set your own priorities within the domain, and be accountable for the outputs, not just the tasks. This is a role for someone who sees an unmeasured channel and builds the dashboard, spots a trend before anyone asks about it, and comes to leadership with a recommendation, not just a report.

Key Responsibilities

Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org.

Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility.

Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams.

Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on.

Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next.

Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance.

Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions.

Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions.

Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete.

Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions.

At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate.

Skills and Qualifications

5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel

Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it

Proficiency with BI tools and comfort building dashboards from scratch

Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience

Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation

Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment

Preferred but not required:

Familiarity with attribution models in a multi-touch, multi-channel B2B environment

Experience with ABM measurement and account-level reporting

Experience supporting marketing planning and forecasting at a leadership level

Exposure to data enrichment tools and workflows (e.g., Clearbit, ZoomInfo, or similar)

Compensation

The compensation range for this role is $107,000 - $117,000 USD

Final compensation will be determined based on relevant experience, skills, qualifications, alignment with the role’s requirements and location.

Perks & Benefits

Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.

FSA and HSA Spending Account.

20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.

401(k) plan with company match.

100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.

Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).

Generous home office stipend to support your remote workspace.

Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).

Charitable giving program and paid volunteer time off with registered non-profits.

Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.