Marketing Analyst

About the Team

The Marketing team is responsible for managing marketing technology platforms, supporting integrated marketing campaigns, maintaining accurate CRM data, and providing insights through analytics and reporting. The team works closely with Marketing, Business Units, Sales, Product, and other stakeholders to improve campaign effectiveness, lead management, and marketing performance.

Key Purpose of the Job

The Marketing team is responsible for managing and optimizing Martech platforms, executing multi-channel marketing campaigns, maintaining CRM and database hygiene, and driving marketing automation initiatives. The role focuses on improving campaign efficiency, generating actionable insights, and supporting business growth through effective marketing operations and analytics.

Who We're Looking For

We are looking for a marketing professional with strong experience in Martech platforms, CRM administration, campaign management, and marketing analytics. The ideal candidate should be comfortable managing multiple platforms and campaigns, working with cross-functional teams, and using data and insights to improve marketing performance.

Your Role

Martech Platform Management

Manage and optimize marketing platforms, including Zoho CRM, Ozonetel, LinkedIn, Meta, Google Ads, WhatsApp, and Email Marketing tools.

Ensure effective use of marketing technology platforms and identify opportunities for process improvement.

Campaign Execution Operations

Plan, execute, monitor, and optimize multi-channel marketing campaigns.

Manage the complete campaign lifecycle, including audience selection, segmentation, deployment, tracking, reporting, and optimization.

Work closely with Marketing and Business teams to ensure timely campaign execution.

CRM Database Management

Manage CRM administration and database activities.

Ensure regular data cleansing, deduplication, segmentation, enrichment, tagging, and data governance.

Maintain accurate and complete customer and prospect records.

Analytics Reporting

Develop and maintain marketing dashboards, reports, and KPI scorecards.

Track campaign performance, lead funnel metrics, conversion rates, marketing ROI, and other key marketing metrics.

Provide actionable insights to support business decisions and marketing reviews.

Marketing Automation

Identify opportunities to automate manual marketing processes.

Drive workflows, integrations, and campaign automation to improve efficiency and lead management.

Cross-Functional Collaboration

Work closely with Business Units, Sales, Marketing, Product, Digital Marketing teams, agencies, and vendors.

Coordinate with stakeholders to ensure smooth campaign planning, execution, reporting, and optimization.

Data Governance Compliance

Ensure data accuracy and compliance across CRM, marketing automation, and communication platforms.

Follow organizational data policies, customer communication standards, and applicable data privacy regulations.

You're the Right Fit If You

• Have 5+ years of experience in Marketing Operations, Martech, CRM Administration, or Digital Marketing Operations.
• Have hands-on experience in CRM administration and campaign management.
• Have experience managing LinkedIn Ads, Meta Ads, and Google Ads platforms.
• Have experience in Email Marketing and WhatsApp campaign management.
• Have knowledge of lead management, CRM processes, and marketing automation.
• Have strong data analysis, dashboarding, and reporting skills.
• Understand campaign attribution, funnel analysis, and marketing KPIs.
• Are comfortable managing multiple campaigns and stakeholders simultaneously.
• Have strong proficiency in Excel, CRM reporting, and marketing analytics tools.
• Hold a Bachelor's degree in Marketing, Business Administration, Information Systems, Analytics, or a related discipline.

Core Competencies

• Marketing Operations and Martech Management
• CRM Administration and Database Management
• Multi-Channel Campaign Management
• Marketing Automation
• Data Analysis and Reporting
• Dashboard Development and KPI Tracking
• Lead Management and Funnel Analysis
• Marketing Analytics
• Data Governance

Behavioral Skills

• Strong communication and articulation skills
• Strong stakeholder management skills
• Ability to collaborate effectively with cross-functional teams
• Analytical and data-driven approach
• Ownership and accountability
• Ability to manage multiple priorities
• Problem-solving ability
• Adaptability and teamwork

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.