Marketing Analyst-Senior

Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date Grade - 13

• What you will do?
• Manage and maintain fedex.com ecosystem across the MEISA (Middle East, India, and Sub-Saharan Africa) region, ensuring content accuracy, consistency, and an optimal customer experience.
• Collaborate with cross functional teams, and regional stakeholders to deliver website enhancements, digital campaigns, and optimization initiatives.
• Coordinate with external agencies and vendors to ensure the timely execution of website updates, campaigns, and digital projects
• Develop and execute website personalization strategies to deliver relevant customer experiences, increase engagement, and improve conversion rates.
• Build, manage, and optimize audience segments using behavioral, demographic, geographic, and customer data to enable targeted experiences.
• Configure, launch, monitor, and optimize personalized content and digital experiences using enterprise personalization platforms such as Adobe Target.
• Design, execute, and analyze A/B and multivariate tests to validate optimization hypotheses and improve website performance.
• Define experimentation frameworks, success metrics, and KPIs to ensure statistically sound, data-driven decision-making.
• Leverage web analytics tools such as Adobe Analytics to measure campaign effectiveness, customer behavior, and optimization opportunities, translating insights into actionable recommendations.
• Monitor and report on key performance indicators, including conversion rate, customer engagement, bounce rate, retention, and revenue impact.
• Partner with cross-functional teams to continuously enhance customer journeys, improve usability, and optimize digital experiences across the website.
• Ensure all digital optimization and personalization initiatives comply with data privacy regulations, governance standards, and organizational policies.
• Maintain comprehensive documentation of audience strategies, experimentation plans, personalization use cases, implementation processes, and optimization best practices.
• Stay current with emerging trends, technologies, and best practices in digital optimization, experimentation, and personalization to drive continuous improvement.
• Hands-on experience with digital optimization, A/B testing, and personalization strategies.
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with experimentation platforms like Adobe Target, Adobe Experience/cloud platform Optimizely, or VWO.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Understanding of customer journey optimization, UX principles, and conversion rate optimization (CRO).
• Working knowledge of HTML, CSS, JavaScript, and SQL is preferred.
• Experience working with CMS platforms, preferably AEM.
• Excellent stakeholder management, communication, and cross-functional collaboration skills.
• What you can expect…
• Work on complex digital optimization challenges that drive measurable business impact across multiple markets.
• Gain exposure to cross-regional initiatives by collaborating with global stakeholders and diverse teams.
• Develop expertise in experimentation, personalization, analytics, and data-driven decision-making
• Thrive in a collaborative environment that encourages continuous learning, innovation, and professional growth. Please note that the Job will close at 12am on Posting Close date, so please submit your application prior to the Close Date Grade - 13
• What you will do?
• Manage and maintain fedex.com ecosystem across the MEISA (Middle East, India, and Sub-Saharan Africa) region, ensuring content accuracy, consistency, and an optimal customer experience.
• Collaborate with cross functional teams, and regional stakeholders to deliver website enhancements, digital campaigns, and optimization initiatives.
• Coordinate with external agencies and vendors to ensure the timely execution of website updates, campaigns, and digital projects
• Develop and execute website personalization strategies to deliver relevant customer experiences, increase engagement, and improve conversion rates.
• Build, manage, and optimize audience segments using behavioral, demographic, geographic, and customer data to enable targeted experiences.
• Configure, launch, monitor, and optimize personalized content and digital experiences using enterprise personalization platforms such as Adobe Target.
• Design, execute, and analyze A/B and multivariate tests to validate optimization hypotheses and improve website performance.
• Define experimentation frameworks, success metrics, and KPIs to ensure statistically sound, data-driven decision-making.
• Leverage web analytics tools such as Adobe Analytics to measure campaign effectiveness, customer behavior, and optimization opportunities, translating insights into actionable recommendations.
• Monitor and report on key performance indicators, including conversion rate, customer engagement, bounce rate, retention, and revenue impact.
• Partner with cross-functional teams to continuously enhance customer journeys, improve usability, and optimize digital experiences across the website.
• Ensure all digital optimization and personalization initiatives comply with data privacy regulations, governance standards, and organizational policies.
• Maintain comprehensive documentation of audience strategies, experimentation plans, personalization use cases, implementation processes, and optimization best practices.
• Stay current with emerging trends, technologies, and best practices in digital optimization, experimentation, and personalization to drive continuous improvement.
• Hands-on experience with digital optimization, A/B testing, and personalization strategies.
• Proficiency in web analytics tools such as Google Analytics or Adobe Analytics.
• Experience with experimentation platforms like Adobe Target, Adobe Experience/cloud platform Optimizely, or VWO.
• Strong analytical skills with the ability to translate data into actionable business insights.
• Understanding of customer journey optimization, UX principles, and conversion rate optimization (CRO).
• Working knowledge of HTML, CSS, JavaScript, and SQL is preferred.
• Experience working with CMS platforms, preferably AEM.
• Excellent stakeholder management, communication, and cross-functional collaboration skills.
• What you can expect…
• Work on complex digital optimization challenges that drive measurable business impact across multiple markets.
• Gain exposure to cross-regional initiatives by collaborating with global stakeholders and diverse teams.
• Develop expertise in experimentation, personalization, analytics, and data-driven decision-making
• Thrive in a collaborative environment that encourages continuous learning, innovation, and professional growth. Expertise in Adobe Experience Cloud—especially Adobe Target -A/B testing and Audience Manager FedEx was built on a philosophy that puts people first, one we take seriously. We are an equal opportunity/affirmative action employer and we are committed to a diverse, equitable, and inclusive workforce in which we enforce fair treatment, and provide growth opportunities for everyone. All qualified applicants will receive consideration for employment regardless of age, race, color, national origin, genetics, religion, gender, marital status, pregnancy (including childbirth or a related medical condition), physical or mental disability, or any other characteristic protected by applicable laws, regulations, and ordinances. Our Company FedEx is one of the world's largest express transportation companies and has consistently been selected as one of the top 10 World’s Most Admired Companies by "Fortune" magazine. Every day FedEx delivers for its customers with transportation and business solutions, serving more than 220 countries and territories around the globe. We can serve this global network due to our outstanding team of FedEx team members, who are tasked with making every FedEx experience outstanding. Our Philosophy The People-Service-Profit philosophy (P-S-P) describes the principles that govern every FedEx decision, policy, or activity. FedEx takes care of our people; they, in turn, deliver the impeccable service demanded by our customers, who reward us with the profitability necessary to secure our future. The essential element in making the People-Service-Profit philosophy such a positive force for the company is where we close the circle, and return these profits back into the business, and invest back in our people. Our success in the industry is attributed to our people. Through our P-S-P philosophy, we have a work environment that encourages team members to be innovative in delivering the highest possible quality of service to our customers. We care for their well-being, and value their contributions to the company. Our Culture Our culture is important for many reasons, and we intentionally bring it to life through our behaviors, actions, and activities in every part of the world. The FedEx culture and values have been a cornerstone of our success and growth since we began in the early 1970’s. While other companies can copy our systems, infrastructure, and processes, our culture makes us unique and is often a differentiating factor as we compete and grow in today’s global marketplace.