Marketing Analyst - Senior Officer/ Associate Manager

Role & responsibilities

Build and maintain MROI dashboards tracking spend efficiency across ATL, BTL, and digital channels

Support marketing mix modelling (MMM) to optimise budget allocation

across geographies and channels

Develop and maintain the Sales & Marketing performance dashboard - monthly reporting to management

Manage market and customer intelligence: consumer research, brand health studies, competitor tracking

Analyse campaign data across all channels and provide post-campaign performance reports

Maintain state-wise and market-wise marketing intelligence (territory performance, choropleth views)

Support campaign planning with data-driven targeting recommendations and audience insights