Marketing Analyst Manager

Key Responsibilities: 

• Analyse existing Marketing processes to identify bottlenecks, delays, duplication, and areas of inefficiency.
•   Establish and monitor key performance indicators (KPIs) and ensure timely and accurate reporting. 
•  Build and maintain dashboards and reports to provide clear visibility into Marketing performance. 
•  Improve data quality, consistency, and reliability across different Marketing reports and systems. 
•  Identify opportunities for process automation and work with relevant teams to implement improvements. 
• Analyse content performance across platforms, including engagement, reach, watch time, retention, shares, and saves. 
•  Provide actionable insights into the Content team on high-performing content, audience preferences, and areas for improvement.
•   Analyse paid marketing campaigns across Meta, Google, YouTube, and other relevant platforms. 
•  Track key metrics such as CPL, CAC, conversion rates, lead quality, campaign performance, and marketing efficiency. 
•  Analyse campaign performance by audience, creative, course, geography, and other relevant parameters. 
•  Analyse the complete admissions funnel from Lead Contact Counselling Admission and identify key drop-off points.
•   Analyse conversion performance by source, course, branch, and geography to identify growth opportunities. 
•  Work closely with Marketing and Admissions teams to improve lead quality and overall conversion. 
•  Prepare regular analytical reports and present insights and recommendations to stakeholders. 
•  Measure the impact of process improvements, marketing initiatives, and changes implemented by the team.

•  Bachelor’s or master’s degree in business Analytics, Business Administration, Marketing, Statistics, or a related field.
•   4–8 years of experience in Business Analytics, Marketing Analytics, Business Intelligence, Operations Analytics, or related roles. 
•  Strong analytical and problem-solving skills with the ability to identify trends and business opportunities from data. 
•  Advanced proficiency in MS Excel / Google Sheets. 
• Hands-on experience with Power BI, Tableau, Looker Studio, or similar dashboarding and BI tools. 
• Strong data visualization and reporting skills. 
•  Ability to communicate complex data and insights clearly to non-technical stakeholders.
•  Strong coordination and stakeholder management skills. 
•  Ability to work effectively with cross-functional teams. 
•  Experience in a high-volume consumer or service-oriented environment will be an advantage.