Marketing -AM/DM

Role & responsibilities :

1. Lead Generation & Performance Marketing

Objective: Drive high-intent site visits and buyer inquiries for residential/commercial projects.

• Digital Lead Generation: Plan and execute performance marketing campaigns (Meta Ads, Google Search/Display, YouTube, and real estate portals like 99acres, Magicbricks, Housing.com) to maintain a targeted Cost Per Lead (CPL) and Cost Per Site Visit (CPSV).
• Traditional Above-The-Line (ATL) Campaigns: Manage print ads (e.g., Times Property), outdoor hoardings/billboards at high-impact locations, print flyers, and radio spots during launch or festive phases.
• Below-The-Line (BTL) & Micro-Market Activations: Execute localized promotionscorporate park kiosks, mall activations, apartment complex tie-ups, and targeted SMS/WhatsApp blast campaigns.
• KPIs: Monthly Qualified Leads (MQLs), Site Visit Count, Conversion Rate from Lead to Site Visit, Average CPL.

2. Brand Management & Campaign Execution

Objective: Position projects effectively within their target micro-market and maintain brand guidelines.

• Project Launches: End-to-end execution of new project soft launches and public launches (brochure creation, walkthrough videos, 3D renders, hoardings, and press releases).
• Content & Creative Oversight: Work with creative, PR, and digital agencies to ensure timely delivery of marketing collateral, social media posts, and pitch decks.
• Competitive Analysis: Track rival developers' pricing, launch offers, and payment schemes in key micro-markets (e.g., NCR, MMR, Bengaluru, Pune) to adjust positioning accordingly.
• KPIs: Adherence to campaign timelines, media share of voice, campaign Return on Ad Spend (ROAS).

3. Channel Partner (CP) Marketing & Enablement

Objective: Equip channel partners (brokers/consultants) with the tools and collateral needed to drive sales.

• CP Meet Execution: Organize CP meets, launch events, and broker reward programs to boost active channel participation.
• Marketing Collateral Distribution: Ensure all active CPs have access to updated brochures, price sheets, layout plans, payment plans, and digital kits.
• CP Co-branding Campaigns: Execute co-branded campaigns or localized activations in partnership with top-performing IPCs (International Property Consultants) and localized brokers.
• KPIs: Active CP engagement rates, percentage of total site visits generated via CP channel marketing support.

4. Experience Center & On-Site Marketing

Objective: Convert visiting prospects into buyers through high-converting physical environments.

• Experience Center/Sales Lounge Maintenance: Ensure sales offices, sample flats, model apartments, and site entryways adhere strictly to corporate visual merchandising standards.
• Site Branding: Execute site signage, wayfinding boards, fencing graphics, and construction site hoardings.
• Event Management: Organize festive offers, customer appreciation meets, ground-breaking ceremonies, and possession/handover events.
• KPIs: Walk-in experience feedback scores, site-visit-to-booking conversion percentage.

Preferred candidate profile

Qualification: MBA/PGDM in Marketing, Bachelors degree in any relevant discipline preferred.

Experience: 5-8 years of relevant experience in marketing.

preferably in the real estate, infrastructure, or construction industry, with hands-on experience in 360 marketing, branding, campaigns, lead generation, and marketing analytics.