Market Survey Manager

• Bachelors degree in Marketing, Statistics, Economics, Business Analytics, Management, or a related field Masters degree/MBA in Marketing, Analytics, Economics, or a related discipline is preferred 4-6+ years of experience in market research, consumer insights, business analytics, strategy, or a related field
• Experience in Education, EdTech, Higher Education, Consumer Internet, or a research-driven organization will be preferred Analyze student demographics, enrollment trends, preferences, behaviour, and decision-making patterns
• Identify new student segments, unmet needs, and potential market opportunities Track changes in learner expectations, education consumption patterns, and market behaviour
• Conduct detailed research on competing institutions, EdTech companies, courses, products, and programs Track competitor pricing, course offerings, positioning, promotions, scholarships, distribution channels, and customer acquisition strategies
• Identify competitor strengths, weaknesses, strategic moves, and market gaps
• Design and execute qualitative and quantitative research studies, including student surveys, focus groups, interviews, and alumni feedback programs
• Define research objectives, methodologies, sample sizes, and data collection approaches Analyze research and business data to identify meaningful trends, patterns, and insights
• Build dashboards, reports, presentations, and research summaries for management Translate complex data into simple, actionable recommendations for business, academic, marketing, and leadership teams
• Provide market insights to support the development and launch of new courses, programs, products, and certifications Assess market potential, target demographics, competitive positioning, and launch viability for new offerings
• Recommend target student segments, pricing approaches, positioning, and go-to-market strategies
• Continuously monitor education industry trends, student behaviour, technology, and the competitive landscape Identify emerging opportunities and threats and proactively communicate them to leadership
• Develop regular market intelligence, competitor analysis, and opportunity reports for management
• Work closely with product, academic, marketing, sales, and business teams to ensure research insights are translated into measurable business actions

The Market Research Manager will lead market, student, and competitor research to generate actionable insights that support business growth and strategic decision-making in the education sector.