Market Support Representative

Business development

• Identify, convert and engage new influencers as per targets
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
• Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Process initiatives

• Complete trainings as per the defined training calendar
• 100% adherence to KPI monitoring process

Skills & Functional Competencies

• Goal oriented: Proven history of sales record, sets clear priorities & meets targets
• Result oriented: entrepreneurial and self-motivating, good planning and organizational ability
• Excellent sales and negotiation skills, and high commercial and business awareness
• High level of communication ability and presentation skills, energized and enthusiastic, ability to build strong relations with key customers
• Natural leader: Positive, driven, has ability to influence, sets good examples, ambitious and flexible
• Self-starters, resilient, resourceful, and able to perform under pressure
• High market presence & regular interaction with all stakeholders, should know the geography well