Market Sales Representative

Job Detail: MSR (Market Sales Representative)

Responsible for Influencer management in his area. This includes driving new influencer onboarding and engagement, influencer level billing targets, driving premium/new products and tertiary sales, market working as per plan with regular touchpoints with tagged Influencers and retailers and providing timely market feedback to BDM

Business development

• Identify, convert and engage new influencers as per targets
• Provide timely feedback to BDM regarding market feedback around loyalty program, products etc.
• Use marketing collaterals to demonstrate current and new product portfolio attributes with influencers / key retailers

Influencer management and expansion

• Own Influencer engagement and targets for the area and ensure 100% adherence to plan
• Ensure market working as per plan - influencer identification, verification, segmentation and enrollment. Influencer engagement as per defined frequency to drive tertiary revenue, understand need gaps and market best practices
• Lead site visits for contractors in the area and drive conversions and engagement
• Conduct regular electrician meets and contractor meets as per plan discuss product portfolio, feedback/complaints around products or loyalty program, demonstrate product attributes, info. around influencer loyalty program, distribute gifts/product samples/brochures etc
• Nurture and develop strong professional relationships with tagged influencers and key retailers – ensure consistent billings on app
• Engage with key retailers to identify new influencers, push premium/new products, showcase on-ground product demonstrability and increase tertiary billings on retailer loyalty program. Also responsible for ensuring POSM material display, sharing marketing collaterals/brochures etc.

Specific Experience

Total experience in the range 2-3 years with relevant experience of 1+ year as a LAS/Promoter/Distributor salesman etc in retail market